[pic][pic]Services Marketing and the Extended Marketing Mix (7P’s) What is services marketing? A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased‚ and cannot be owned since is quickly perishes. A person could go to a café one day and have excellent service‚ and then return
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people believe that police officers do use excessive force when patrolling on the streets with civilians. The main social problem for our topic relates to the use of excessive force. Excessive force can cost local communities millions of dollars due to legal damages. Most civilians now do believe that all police officers are bad due to all of the drama that has been occurring throughout these last few years. People believe that the main reason why this excessive force takes place is because of racism.
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Porter’s five forces analysis can complement other techniques‚ like a SWOT analysis. A SWOT analysis focuses on the company‚ while a Porter’s five forces analysis looks at the external factors impacting on a company. * Porter’s five forces are listed in the left margin. Degree of Rivalry is emboldened because it is the central force‚ which involves all the other forces. Classical economics predicts that rivalry between companies should drive profits to zero. This is part of the threat
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Kaeli Burkett Composition II Instr. Carley Petersen 21 February‚ 2016 Analysis We all have to call the doctor every now and again. Whether it is for a cough or a chill‚ we pick up the phone and tell our trusted medical professional what ails us. But what happens when the person who is supposed to help us‚ a master of medicine‚ does not have our best interest at heart? This question is asked in the short story “The Use of Force” by William Carlos Williams. The story is set in the Depression era. An
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The product is not extremely important to buyers; they can do without the product for a period of time • Customers are price sensitive Availability of Substitutes - What is the likelihood that someone will switch to a competitive product or service? If the cost of switching is low‚ then this poses a serious threat. Here are a few factors that can affect the threat of substitutes: • The main issue is the similarity of substitutes. For example‚ if the price of coffee rises substantially‚ a
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PORTERS 5 FORCES. DEFINITION OF ’PORTER’S 5 FORCES’ Named after Michael E. Porter‚ this model identifies and analyzes 5 competitive forces that shape every industry‚ and helps determine an industry’s weaknesses and strengths. 1. Competition in the industry 2. Potential of new entrants into industry 3. Power of suppliers 4. Power of customers 5. Threat of substitute products The Porter’s Five Forces tool is a simple but powerful tool for understanding where power lies in a business situation. This
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Introduction This case shows how global forces have impact on European brewing industry and how these companies are trying to overcome the obstacles. In spite of restrictions and awareness campaigning runned by the government‚ these companies are trying to grow through acquisitions‚ alliances and closures within the industry. Companies are concentrating on expanding their existence into other markets. Some other companies are concentrating on innovation‚ branding. Moreover they are fighting on cost
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Scan Analysis After reviewing the port scan results for the indicated hosts‚ one can readily see that some of these services must be disabled. Authentication services are necessary‚ I recommend configuring the system to pass or allow this service. The three services I know to be unnecessary‚ based on our network topology are the Secure Shell (SSH)‚ Microsoft Remote Procedure Call (MSRPC)‚ File Transfer Protocol (FTP). Simple Mail Transfer Protocol (SMTP) is essential to email communications in a
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Porters Five Forces Analysis Kababish Restaurant Author: Nida Waseem TABLE OF CONTENTS CONTENTS PAGE NO CHAPTER 1 1 1.1 INTRODUCTION 1 CHAPTER 2 2 2.1 PORTER`S FIVE FORCES FRAMEWORK 2 2.2 THREAT OF SUBSTITUTE PRODUCTS 3 2.2.1 LARGE RETAIL STORES PRODUCTS 3 2.2.2 RESTAURANTS AND FAST FOOD SHOPS OFFERING VARITIES 4 2.3 THREAT OF SUPPLIERS 4 2.4 THREAT OF BUYERS 5 2.4.1 LOCATION 5 2.4.2 PRICE FACTOR 5
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5 Porter Analysis Nokia 5 FORCES ANALYSIS The economic structure of an industry is not an accident. Its complexities are the result of long-term social trends and economic forces. But its effects on you as a business manager are immediate because it determines the competitive rules and strategies you are likely to use. Learning about that structure will provide essential insight for your business strategy. Michael Porter has identified five forces that are widely used to assess the structure of
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