Fall 2008 “Importance of Tourism industry in Destinations around the world.” An introduction to tourism: The subject of tourism: In historical terms‚ tourism activity is a relatively new development and only recently has it been considered worthy of serious business Endeavour or academic study. However‚ the tourism industry is of sufficient economies importance and its impact upon economies‚ environments and societies is significant enough for the subject of tourism to deserve academic consideration
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PROMOTIONAL MIX STRATERGIES FOLLOWED AT BIG BAZAR What is Promotional Mix? In marketing‚ the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is the coordination of marketing activities which includes publicity‚ sales promotion‚ advertising‚ direct marketing and personal selling. It is a coordination of activities that you will perform to directly interact with your customers
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The Comparative Growth of Service Sectors in Bangladesh Mohammad Shahidul Islam1‚ Md. Musa2‚ Rajib Kanti Das3 1. Assistant Professor‚ School of Business‚ University of Information Technology and Sciences‚ 40/1 Jakir Hossain Road‚ Khulshi‚ Chittagong‚ Bangladesh Tel: 88-01190-955692 E-mail:shahidulislam28@yahoo.com 2. Lecturer‚ School of Business‚ University of Information Technology and Sciences‚ 40/1 Jakir Hossain Road‚ Khulshi ‚ Chittagong‚ Bangladesh‚Tel: 88-01819-619269 . E-mail: musa0999@gmail
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professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice‚ which provides a service. • Using these two organisations‚ you must describe the promotional mix they use to communicate information about their products or services to their customers. • You should include a description of the promotional methods they use. • Include pictures and examples where possible
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References: 1.http://www.mhhe.com/business/management/thompson/11e/case/starbucks.html 2. http://www.peerpapers.com/essays/Franchising-Starbucks/145514.html 3. http://starbucks.com.my/en-US/_About+Starbucks/History+of+Starbucks.htm 4. starbucks.com.my 5. http://www.lotsofessays.com/viewpaper/1710353.html 6.http://www.academicmind
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What is Promotional Marketing? Promotional marketing is a business tool that is designed to pull customers to buy the products of a company. Generally‚ promotional marketing is carried out by companies to launch their products or attract more potential customers. Before devising any strategy for promotional marketing‚ firms must ensure that they allocate a budget to the promotional marketing and set a target that gives them maximum return on the invested money. Read more on successful marketing
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AND DEVELOPMENT OF TOURISM ACTIVITIES The changes in location and development of tourism activities over the past 50 years can be linked to advantages in air travel‚ economic growth and the development of technology linked to the internet dangers in the type and availability of accommodation for tourism has also been responsible for changes in the development of tourism activities. Population growth must also be considered when explaining changes in the development of tourism. Booking flights
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Wellness tourism can be defined as travelling for the purpose of promoting health and well-being of oneself through physical‚ psychological‚ or spiritual activities. While wellness tourism is often called medical tourism because health being the main motivating factor for the traveler‚ wellness tourists are proactive in seeking to improve or maintain health and quality of life‚ often focusing on prevention‚ while medical tourists generally travel reactively to receive treatment for a diagnosed disease
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The promotion that I have located is a promotional campaign from PepsiCo Vietnam for its new snack product Poca Twisties‚ which is also known as Twisties in other Asian market like Singapore‚ Malaysia or Thailand (this is an equivalent to PepsiCo’s Fritos/ Doritos for the Asian market). Beside using traditional promotion methods ad like print ads or broadcast ads (which will still be used after this specific campaign is over)‚ the main content of this campaign is heavily emphasized on social media
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Exploring And Finding The Scope Of Digital Marketing for Treks ’n Rapids Pvt Ltd A report submitted towards the partial fulfillment of the requirements of the two years full-time Post Graduate Diploma in Management. Submitted by: Dinesh Kumar J Post Graduate Diploma in Management Roll No.: 2K11IB04 (2011-13) ASIA-PACIFIC INSTITUTE OF MANAGEMENT 3‚Institutional Area‚ Jasola ‚ New Delhi 110025 (I) ACKNOWLEDGEMENT I would like to acknowledge the support of the entire management at Treks
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