Promotion mix is the combination of advertising‚ sales promotion‚ public relations‚ personal selling and direct marketing tools that a company uses to communicate value and build relationships (Kotler & Armstrong‚ 2008). A balanced mix of these aspects is needed to build and maintain profitable customer relationships. Advertising is‚ “and paid form of nonpersonal presentation and promotion of ideas‚ goods or services by an identified sponsor” (Kotler & Armstrong‚ 2008). For example advertising includes
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Tourism in Nepal Tourism is an organized journey to a particular place for recreation and learning. It is the hospitality industry. Everyone likes to enjoy watching beautiful places. Nepal is famous for high mountains‚ fast flowing rivers‚ green forests‚ tranquil lakes and old temples. These facts lure everyone to visit Nepal. People do not like to say consistently in a place for ever. They often visit the places of their own country or of a foreign country with eagerness to getting knowledge‚
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IKEA Bulgaria IKEA assignment Prepared by: George Georgiev Evgeniya Mincheva Zornica Rasheva Executive Summary Furniture remains the largest home furnishings and housewares sector. Bulgaria’s furniture industry is a dynamically developing sector in the past few years. It is well known that most furniture companies in the country are based on strong traditions and good correlation between price and quality‚ but (as in many other countries)‚ although the major part of the customers
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TERM PAPER ON Branding Bangladesh Submitted To Md. Rafiuddin Ahmed Assistant Professor Department of Marketing University of Dhaka Submitted By Papercut SL.NO. NAME ROLL 01. MD. SAHADAT HOSSAIN 255 02. MD.ASADUL ISLAM 01 03. MD.ALAUDDIN TAREK 127 04. NAZMA ISLAM 23 05. Samina Chowdhury Risha 83 11th May‚ 2013 Md. Rafiuddin Ahmed Assistant Professor Department of Marketing Faculty of Business Studies University of Dhaka Subject: Submission of the Report
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Medical Tourism Sustainability through the Export Market Orientation Behaviours: The Case Study of Institut Jantung Negara (IJN) Ili-Salsabila Abd-Razak1 and Asmat Nizam Abdul Talib Universiti Utara Malaysia‚ Kedah‚ MALAYSIA The inclusion of tourism sector as one of the 12 recognized national key economic areas (NKEA) for the 10th Malaysia Plan represent the sector’s prospect in not only driving the nation’s economy‚ but also transforming the country into a high-income economy by 2020. With approximately
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If Africa is to be successful in competing in the international tourism market‚ standards of excellence must be introduced. In order for Africa to facilitate progress in implementing good tourism development there are key issues facing the continent that need to be addressed. These issues are; Comprehensive government policies for tourism‚ Public health and safety‚ Capacity building‚ Infrastructure‚ Environmental mitigation and protection. State capacity-building is a critical aspect of
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effects of dealing with a disability in the Hospitality and Tourism Industry. There are many ways how disabled people can be affected in this area such as discrimination in employment‚ discrimination in being the customer‚ false advertisement and lack of support and facilities in the business. Whether it’s a mental disability such as dyslexic or a physical disability such as partially-sighted it can have an effect on both. For many in the tourism and hospitality world disabled people means wheelchair
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Tourism: Principles‚ Practices‚ Philosophies Part Five: Essentials of Tourism Research and Marketing Learning Objectives • Become familiar with the marketing mix and be able to formulate the best mix for a particular travel product. • Appreciate the importance of the relationship between the marketing concept and product planning and development. • Understand the vital relationship between pricing and marketing. • Know about distribution systems and how this marketing principle can best be applied
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swimming around the vivid corals just a few feet away from where you sit. Time: GMT+5hrs Capital island: | Male’ | Total islands: | 1‚190 | Inhabited islands: | 200 | Resort islands: | 97 | Population: | Approx. 300‚000 | Major industries: | Tourism and fishing | Currency: | Rufiyaa (USD 1 = MRF 12.85) | Electricity: | 240 AC | Location and Geography. The Maldives lies in two rows of atolls in the Indian Ocean‚ just across the equator. The country is made up of 1‚190 coral islands
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The strategies that a public policy maker or administrator might use to address morality related to poverty tourism “Poverty tourism refers to cases in which financially privileged tourists visit impoverished communities for the purpose of witnessing poverty first hand.” Most of the attention during these visits is on the culture‚ the environment and the effect
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