From brand values to customer value Martin Christopher Recently there has been a growing tide of articles‚ papers and even conferences devoted to the question of the future of marketing (see‚ for example Brady and Davis‚ 1993; Coopers & Lybrand‚ 1993; Mitchell‚ 1994). Essentially‚ the point at issue is whether “traditional” marketing is appropriate for the conditions that now prevail in the late twentieth century. The basic principle of marketing still applies‚ that is the focus of the business
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objectives of Value Education Dr A R Seetharam Principal‚ B Ed Section Ramakrishna Institute of Moral and Spiritual Education‚ Mysore The Present Context The subject value education has come to acquire increasing prominence in educational discussions at all levels during recent times in our country. The issue has been projected as one of national priority in the National Educational Policy (NPE)‚ 1986. The Policy declares: "the growing concern over the erosion of essential values and an increasing
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A Study on the Hierarchy of Values ABSTRACT: I attempt to look into the issue of the ranks of values comprehensively and progressively. Anti-values can be classified into the following six categories by ascending order: (1) the act of destroying the earth-of annihilating humankind and all other living organisms; (2) the act of mass killing of people by initiating a war or committing treason; (3) the act of murdering or causing death to a human being; (4) the act of damaging the body of a human
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01/16/13 ENGL 205 Sirohi‚ Gayatri Rich Man‚ Poor Man: Resources On Globalization Summary According to Carol Hammond and Robert Grosse‚ Globalization has become the motto of the 21st century. We are becoming more aware people’s ideas‚ world views‚ products‚ ideas‚ and other aspects of cultures. Globalization has opened many opportunities for other countries to explore new and different things. Globalization has increased interconnectedness among many countries most notably in the areas of
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curriculum *Subject content *Subject perspectives *Teaching methods *Total Curricululm *1-b Co-curricular activities *Classroom management *School management *Staff developtnent *Model of integration of peace values into school curricuhm This chapter focuses on the ways of integrating peace values at the subject content level‚ teaching methods level and subject perspective level. Others levels are discussed elsewhere here. Subject Content Since this handbook is for primary and secondary teachers‚
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The Value of Philosophy In the introductory lecture notes to this course I stated that we would start with a working definition of philosophy as being the “love of wisdom.” I have found‚ though‚ that just about every other definition attempted has many shortcomings. No one definition seems adequate to define what it means to engage in philosophy. Consequently‚ I think it is best to think of the philosopher in the somewhat imprecise term of a lover of wisdom. Someone who is continually in
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There are 7.6 Billion people in the world‚ which means 7.6 billion different values in life that motivate living. Although values can be similar‚ no two values are alike due to the different motivations and meaning that every individual contains for each value. For me‚ my values include Music‚ Friends‚ and Family. It might not seem like I value much‚ but these values have very much meaning to me on a personal and spiritual level. By definition‚ Music is vocal or instrumental sound (or both) combined
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Today‚ we can see big change in the moral values of people and this change is not positive but negative. Lack of family‚ religious values and parental control can be described as the main cause for the decline in moral values among youths today. In earlier times‚ the younger generation respected elders‚ but that is no longer the case. Today‚ they are mocking their elders‚ abusing them and ignoring their teachings. I believe deeply that the desire to maintain morals is deep rooted within all of
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The Values of Philosophy The “love of wisdom” or philosophy is viewed as useless in today’s society. It is often thought as a discipline that is outdated and irrelevant to the real world due to the fact that it seems to serve no purpose in real-life situations. However these very questions that may seem to have no answers can serve as a key to train our minds in order for us to live a fulfilling life. Philosophy is a discipline that should be encouraged in today’s world because the value of it
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wise and old saying that people still believe until now is “truth hurts but it will set you free.” I’ve watched many dramas where characters are fighting with all their might just to know the truth. It’s true and always will be‚ that compassionate value in truth will release you from the prison of darkness that lies cover. Bondage. Cruelty. Lies. Why do people need to experience it‚ anyway? My friend‚ no one in this very wonderful world that God created deserves that! Education is freely given
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