------------------------------------------------- Functions of Mass Communication W right (1960) characterizes seven functions of mass communication that offer insight into its role in our lives. * Surveillance. The first function of mass communication is to serve as the eyes and ears for those of us seeking information about our world. When we want to find out the latest news about what’s happening‚ we can turn on the television‚ surf the internet‚ or read a newspaper or magazine. We rely on mass communication for news and information
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Information Technology and Moral Values Information technology is now ubiquitous in the lives of people across the globe. These technologies take many forms such as personal computers‚ smart phones‚ the internet‚ web and mobile phone applications‚ digital assistants‚ and cloud computing. In fact the list is growing constantly and new forms of these technologies are working their way into every aspect of daily life. In some cases‚ such as can be seen in massive multiplayer online games (see section
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Based on what you heard in the video‚ what was the Nederlander organization marketing objective in creating Audience Rewards? The Nederlander organization’s marketing objective in creating Audience Rewards was to offer a rewards program that created loyalty‚ offered discounts‚ and helped promote upcoming shows. The program offered alternatives to traditional discounts and motivated customers to spend money while enticing them to attend theater more often. Nederlander had the ability to promote shows
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INTEGRATED MARKETING COMMUNICATION PLAN Spoonfed Co. UK: To launch the Spoonfed Website and their services to tourist to London at Hong Kong. 19th April 2013 Summary: Full service agency “ABC Company” has been asked to prepare a one-year communications plan for the introduction the website “Spoonfed.co.uk” which is to be launched in the Hong Kong. Spoonfed ’s business scope is to concentrate on events within London & central area‚ as market research
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FUNCTIONS OF SPEECH COMMUNICATION Communication caters to ’change’. It is through the involvement with and the development of communication that‚ along the periods of ages‚ human beings evolved from the caves of the stone age to the present world of sophistication and glamour. The changes brought about by communication to the human society can be explained with reference to the functions of communication propounded by Seal MacBride. INFORMATION: The accessibility to the information brought about
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[pic] [pic] Marketing Communications MKTG 1266 Executive Summary In this report‚ our team came up with an Integrated Marketing Communication plan for a confectionary product named Smarties. This confectionary product has been on the shelves for a very long period of time. However‚ due to other rising competitors and lack of promotions‚ this product soon became unpopular leading to a decrease in sales
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Marketing and product objectives Þ Team Octoberfest¡¦s marketing intent is to attract as many college students to College Night as possible. We want to want to offer a diverse amount of students a place to gather and make new friendships. Also a place to promote art awareness to society. Þ Current Market: Our current market is a large group of college students from all over Boston. These students typically tend to be underclassmen at their respected undergraduate institutions. Þ New Markets:
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1. Marketing is the business discipline that deals with sending messages to the marketplace about companies and their brands. The term "marketing" encompasses the entire range of marketing activities‚ of which there are multiple facets. Marketing communication‚ on the other hand‚ refers to the specific elements of the marketing function that deal directly with communication with customers. Understanding the difference between marketing and marketing communication can help you to more fully understand
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NAME: - JAJI OLAIDE DESIGNATION: - COMPUTER SCIENTIST II SUMMARY OF THE FUNCTIONS AND OBJECTIVE OF THE ACT National Oil Spill Detection and Response Agency is referred to as the act of response and detection to all oil spillages in Nigeria‚ which be an agency with perpetual succession. It is also a common seal and opened to be sued or may sue in its corporate name. The Headquarter of the Agency is situated at the Federal Capital Territory Abuja. It may also in the nearest future establish
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Credit value: 3 Learning outcomes There are four learning outcomes to this unit. The learner will be able to: 1. Understand why effective communication is important in the work setting 2. Be able to meet the communication and language needs‚ wishes and preferences of individuals 3. Be able to overcome barriers to communication 4. Be able to apply principles and practices relating to confidentiality Outcome 1 Understand why effective communication is important in the work setting Communication
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