Methods of Brand Valuation The various methods of brand valuation can be placed into four categories: (1) cost-based approaches; (2) market-based approaches; (3) income-based approaches; and (4) formulary approaches incorporating future benefits or comparative advantages. Cost-based Approaches This method considers the costs involved in creating the brand through the stages of research and development of the product concept‚ market testing‚ continued promotion during commercialization
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Homework Problem Set 4 1. Because Q=12-2P inverse demand P = -0.5 Q+6 For “half price” case‚ P = 2.5‚ Q=7 consumer surplus = 7*(6-2.5)/2 = 12.25 For “buy one‚ get one free” case‚ when original P = 5‚ Q = 4 instead of 2‚ total benefit TB = (4+6)*4/2 = 20 On the other hand‚ payment is 2*5=10 dollars‚ so consumer surplus will be = 10 Thus “half price” gives more surplus. 2. cost minimizing manner‚ marginal product of typewriter/marginal product of word processor=rent of typewriter/rent
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A Seminar Report On “JOINT VENTURE TECNOLOGIES AND GLOBAL COMPETITION” Submitted To PUNJABI UNIVERSITY‚PATIALA “MASTER of Business Administration” Submitted To: - Submitted By: - Ms. Azizinder sekhon Gurpreet
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Problem Set 5 Complete all questions listed below. Clearly label your answers. 1. What impact will an unanticipated increase in the money supply have on the real interest rate‚ real output‚ and employment in the short run? How will expansionary monetary policy affect these factors in the long run? Explain. An unanticipated increase in the money supply will have a significant negative or positive impact on different areas of the economy. Real interest rate will decrease in the short run when money
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Econ 122A Problem Set 6 Name(Print)______________________ Due in class on March 14 UCI ID_____________________________ 1. In class‚ we have talked about the following simple wage equation wage = α + β female + u ‚ where female is a dummy that is equal to 1 if female‚ and 0 otherwise. ˆ ˆ Given the OLS estimates α and β for the above model‚ what are the OLS estimates ˆ ˆ for a model with a male dummy instead of a female dummy
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Lecture 03: Applying the Time Value of Money to Security Valuation – Valuation of Bonds and Debt Securities A bond or a debenture is a long term debt instrument carrying a fixed rate of interest which is known to investors. A bond is redeemable after a specified period. Bonds are also called gilt edged securities or gilt when issued by the government since it is free of default risk. Features of a Bond or Debenture • Face Value – Face value is called par value. A bond / debenture is generally
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Bond Valuation and Bond Yields Clifford Clark is a recent retiree who is interested in investing some of his savings in corporate bonds. His financial planner has suggested the following bonds: • Bond A has a 7% annual coupon‚ matures in 12 years‚ and has a $1000 face value. • Bond B has a 9% annual coupon‚ matures in 12 years‚ and has a $1000 face value. • Bond C has an 11% annual coupon‚ matures in 12 years‚ and has a $1000 face value. Each bond has a yield to maturity (YTM) of 9%.
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. Venture Screening BUS604 June 3‚ 2012 My business idea is to have light weight compact exercising equipment that can be move from place to place without taking up too much space or being to heavy to carry. My venture will be to promote good and healthy habits that will include a daily work out with a multi- purpose unit. This unit will be sold in the United States and abroad it will have a reasonable price of fifty dollars per unit it will be advertised on infomercials and online
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World Economy Joint Ventures 1 Joint Ventures A joint venture is a mechanism for combining complementary assets owned by separate firms. These assets can be tangible‚ such as machinery and equipment‚ or intangible‚ such as technological know-how‚ production or marketing skills‚ brand names‚ and market-specific information. In an equity joint venture the partner firms transfer all or part of their assets to a legally independent entity and share the profits from the venture. Contractual arrangements
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Inventory Valuation Retailers define inventory as intended sellable assets consisting of goods that are available for resale to customers. Manufacturers also maintain three components of inventory. These include “finished goods” which are goods that have been completed and are awaiting sales. Manufacturers may also have “work in process inventory” made up of goods being manufactured but not yet completed. The third category of inventory is “raw materials‚” consisting of goods that are to
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