15 1. Introduction Easyjet Airline Company is a British airline headquartered at London Luton Airport which operating domestic and international scheduled services on 500 routes between 118 European‚ North African‚ and West Asian airports (Theairdb‚ 2005). The company was founded in 1995 by Stelios Haji-loannou. And currently the management of easyjet is formed by Andrew Harrison as CEO‚ Cor Vrieswijk as COO and
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Case 3-1 : Southwest Airlines Corporation Ringkasan Kasus : Pada Januari 2005‚ hasil akhir tahun yang dihasilkan oleh Southwest Airlines Corporation (Southwest) mencapai 32 tahun dengan profitabilitas berturut-turut. Southwest merupakan perusahaan yang bergerak dibisnis pelayanan transportasi udara yang didirikan di Texas pada 18 Juni 1971‚ dengan semakin berkembang usahanya‚ armada pesawat yang dimiliki juga semakin banyak dengan total pada tahun 2004 memiliki 417 pesawat Boeing 737 dan menyediakan
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Michael Womack Bus260 8/25/13 American Airlines SWOT Analysis After watching the CNBC special about American Airlines and a week inside their business I noticed several interesting things. Though it was dated few years ago many of the issues are still the same. They had several Revenue drivers; Cargo income‚ excess baggage fees‚ last minute departure fees‚ Postal cartage‚ and miscellaneous charges for meals‚ drinks‚ and accessories. These are not needed but sometimes are needed on certain longer
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Forces model to analyze the competitive environment for easyJet. easyJet being a 100% direct sell service‚ had main focus on the internet marketing. Following Southwest Airlines model‚ easyJet started trend “no frill” services‚ which helped in keeping costs down. easyJet provided first come‚ first service with equal service for all. Therefore the target customers were leisure and casual travelers with no service for business class travelers. easyJet CEO Stelios Haji-loannou‚ a young entrepreneur with
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Executive Summary Porter Airlines is a continued success in the short haul air travel business. Its low cost structure has enabled them to be proactive in the industry and gain a fairly large market share. Porter’s strategic successes include its quick turnaround time upon departure and arrival‚ its competitive ticket pricing‚ web ticket sales and its exceptional customer service. In addition‚ Porter’s low cost and low maintenance on their Q400 turboprops give them a competitive
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Enhancing Service at Southwest Airlines Kevin Winstead Sullivan University MGT 620 Executive Summary This proposal addresses the needed steps to be taken in order for Southwest Airlines to see continued growth in the airline industry. Southwest Airlines has been able to remain one of the most profitable airlines in the industry for an extended period of time. Even with the hindrance of the 2001 terrorist attacks involving airplanes and the U.S recession of 2008‚ Southwest
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JetBlue Airlines Strategic Management Case Analysis Introduction to the Company History of the Firm JetBlue was established in 1999‚ and was the third airline start-up for founder and CEO David Neeleman. Neeleman managed to gather $130 million‚ the most ever raised for a start-up airline‚ from investors that included Chase Capital and financier George Soros. With the large start-up capital he purchased new Airbus A320 jets equipped with satellite TV‚ a first in the industry. In 2004 the
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Contents Part 1: Executive Summary 3 Part 2: Issues Identification 4 Part 3: Environmental & Root Cause Analysis 5 Part 4: Alternatives and Options 6 Part 5: Recommendations 8 Part 6: Implementation Plan 9 Part 7: Monitor and Control 10 Part 1: Executive Summary With 1988 operating income of $801 million on a revenue of $8.55 billion‚ American Airlines‚ Inc. (American)‚ principal subsidiary of Dallas/Fort Worth-based AMR Corporation‚ was the largest airline in the United States. At year-end 1988
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. . . . . . . . . . . . . 16 THE PROPOSAL An Investigation into Easy Jet airlines customer satisfaction‚ as a result of their strategic low cost carrier business model‚ of implementing budget pricing and ancillary services to increase profitability and market competitiveness. 1. INTRODUCTION 1.1 AIRLINE CUSTOMER SATISFACTION "Being on par in terms of price and quality only gets you into the game. Service and customer
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| SOUTHWEST AIRLINES‚ INC | CASE STUDY ANALYSIS | COMPARING PAST WITH PRESENT | | 12/14/2010 | STRATEGIC MANAGEMENT (Section F) Course Instructor: Mr. AbdulQadir Molvi Submitted by (Alph. Order): NUTS AND BOLTS Abdul Basit Malik (9045) Hafsa Saleem (8828) Maaz Ismail (7192) Muhammad Faizan Ali (7126) Muhammad Hassan (8780) Saba Muhammad Arif (9313) Sana Tawfik (8609) LETTER OF ACKNOWLEDGEMENT Our instructor MR. ABDUL QADIR MOLVI assigned a report of STRATEGIC MANAGEMENT
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