IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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Economics 89 (2004) 353–361 Supply chain management survey of Swedish manufacturing firms Jan Olhager*‚ Erik Selldin Department of Production Economics‚ Linkoping Institute of Technology‚ SE-581 83 Linkoping‚ Sweden . . Received 15 April 2002; accepted 16 January 2003 Abstract Supply chain management practices and principles are evolving and changing rapidly‚ e.g. through modern information and communication technologies. These changes affect the ways supply chains are designed‚ the way they
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Case #2: The Supply Chain Management of Samsung Electronics Introduction Samsung Electronics is a global leading company in the electronics industry. It applies and organizes its supply chain activities to create resilience toward highly volatile market and generate competitive advantages against its peers. The Supply Chain Management of Samsung includes the sequence of its organizations’ facilities‚ functions and activities that are involved in producing and delivering product or service.
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Sigma A Company-Wide Approach to Continuous Improvement Alan Larson American Management Association New York • Atlanta • Brussels • Buenos Aires • Chicago • London • Mexico City San Francisco • Shanghai • Tokyo • Toronto • Washington‚ D. C. Special discounts on bulk quantities of AMACOM books are available to corporations‚ professional associations‚ and other organizations. For details‚ contact Special Sales Department‚ AMACOM‚ a division of American Management Association‚ 1601
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Table of Contents Introduction 2 Supply Chain Strategy 2 The process of SCM 4 Benefits of SCM Strategy 5 Benefits of IT supported SCM 6 How to develop a SCM strategy 6 IT and Process Design 7 How to choose the most suitable IT support (SCM software) 11 References 17 Introduction: Today‚ transforming raw materials into finished goods in a cost-effective way‚ while providing dependable delivery of those goods
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Managing supply chain relationships on volatile markets from a risk sharing perspective Course: Supply Chain Management Introduction 2 Supply Chain Management as a Network 3 The appearance of the network 3 Managing the Supply Chain 4 Improve the profitability by improving the supply chain 4 Relationships within Supply Chain Management 5 The value/risk model 6 Managing Different Types of Risks 6 The Triple-A Supply Chain 9 Agility 9 Adaptability 10
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organization‚ and every company at least one supply chain relationship with another organization. Research has led to the conclusion that "the structure of activities within and between companies is a critical cornerstone of creating unique and superior supply chain performance" (Lambert‚ 2005). Successful supply chain management requires integrating business processes with key members of the supply chain‚ because valuable resources are wasted when supply chains are not effectively managed. Standard
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SUPPLY CHAIN MANAGEMENT: IMPLICATIONS FOR SMALL AND RURAL SUPPLIERS AND MANUFACTURERS Christy Geiger Joel Honeyman Frank Dooley Upper Great Plains Transportation Institute North Dakota State University Fargo‚ ND 58105 March 1997 Disclaimer The contents of this report reflect the views of the authors‚ who are responsible for the facts and the accuracy of the information presented herein. This document is disseminated under the sponsorship of the Department of Transportation‚
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“SUPPLY-CHAIN MANAGEMENT” 1. GLOBAL COMPANY PROFILE: VOLKSWAGEN ’S RADICAL EXPERIMENT IN SUPPLY-CHAIN MANAGEMENT Volkswagen ’s major suppliers are assigned space in the VW plant‚ but supply their own components‚ supplies‚ and workers. Workers from various suppliers build the truck as it moves down the assembly line. Volkswagen personnel inspect. Volkswagen plant‚ however‚ VW is buying not only the materials but also labor and the related services. Suppliers are integrated tightly into
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Supply Chain Management Arun Biswal* Abstract: Supply Chain Management (SCM) is backbone of any organizations. It is the combination of art and science that goes into improving the way a company finds the raw components it needs to make a product or service and deliver it to customers. Supply chains are difficult to put together but once they are in place‚ it looks just right. The depth of supply chain increases as organizations explore various dimensions of business. There are many options
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