PERTH INSTITUTE OF BUSINESS & TECHNOLOGY BES1100D – FOUNDATION OF BUSINESS KNOWLEDGE UNIT OUTLINE – SEMESTER 1‚ 2013 |DESCRIPTION | |This unit introduces students to the concept of business and to various interpersonal‚ group work and organisational skills essential for university | |and employment success. Integrating theory with applied activities
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Case: “Clean Edge Razor: Splitting Hairs in Product Positioning” * Writing task: Recommend a strategy to Paramount Health and Beauty Company about the best positioning plan for the new product Clean Edge. The plan should include the brand name and marketing budget in order to launch the product. The best course of action for the positioning of Paramount’s new Clean Edge Razor is Niche strategy with an emphasis on “the most intensely involved super-premium consumers” (Clean Edge‚ 2011‚ p. 1)
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Clean Edge Razor 1. Use “niche market” positioning concept Randall should use the “niche market” positioning concept. As the case points out‚ both “niche” and “mainstream” strategy will help Paramount to raise its market share in super-premium non disposable razor segment. But the “niche” strategy will enables Clean Edge Razor to contribute profit and at the same time‚ limit the effect of cannibalizing Paramount’s existing products. Two reasons Randall should use the strategy are presented
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Student discounts - Student Edge 17/12/12 11:33 PM Like 108k Follow You are located in VIC Search studentedge.com.au JOIN LOGIN HOME DISCOUNTS JOBS WHAT’S ON COMPS EDUCATION & TRAINING Member since: 20/07/2012 Member #: 532933 Hey Sumit‚ You’re awesome! Update your details My card is lost / expired / not arrived Account settings Contact preferences Not Sumit? Logout. card discounts filter Discount category: Order by: Search by keyword: All
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Living on the Edge It was a Friday afternoon in Dayton‚ Ohio and I could feel the blistering cold wind pound against my face. I made sure to checking every inch of my sled to make sure that I would be safe. I took one last look over the edge. Consumed by fear‚ I took the plunge off the cliff like hill with my red wooden sled. It was the winter of 2005 and I was 10 years old. Christmas break had just ended and I couldn’t wait to go to school to show off my cherry red wooden sled that I got for
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26 January 2013 Winning the lottery Winning the lottery is the wish and desire of every person in the world. In Fact‚ it can either make life miserable or wonderful‚ full of joy. It can cause a change of personality in steadily. But‚ when individuals that lived a normal poor or middle class life overnight become worth more than they could ever imagine. At that point‚ it creates life risk‚ family issues‚ or even depression. Overall there’s a good and bad side to winning the lottery. Like getting
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like a huge stretch‚ I do often think of what I could do with such a large sum of money. Many people could only hope to have the opportunities that come with winning the lottery. I do know that my winnings would be put to many great uses along with of course a few special treats of my own. A few I can name that would benefit from my winnings would be charities‚ family‚ friends‚ and of course myself. First‚ I would donate to charities‚ there are too many to possibly mention but I would start and
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As strong as they are they are never constantly the same. As people grow so too does their personality and interests‚ these changes in a person’s life will often form and develop an old relationship once shared into a new one. In the story “Outside Edges” you see how a relationship between family members can change when David at the age of 8 discovers his new interest in maps of Canada. The author “Ivan Dorin” develops the idea how David’s obsession with maps creates a new relationship and a new way
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Competitive Edge Heaven on Earth’s competitive edge is our unique niche in an old market. Although there’re a lot of dessert houses have been located in the marketplace at this area‚ but none of them are like Heaven on Earth. We are offering the customers high quality desserts and also a totally relaxing atmosphere at the same time. Nowhere else will they find dessert houses which provide such diminishing and entertaining environment with various types of desserts that the customers will guaranteed
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Comp 1 3/12/2013 The Razors Edge The Razors Edge was a story created in 1944 and two years later was transformed film (in 1946) and redone in the mid-1980s. It is a captivating story of a man’s quest to find the meaning of life. The movie brought you to many places and left me questioning many actions‚ only to find the answer of why he did it shortly after his actions. This movie has many meanings‚ it makes you think‚ it gets under your skin‚ and it really makes you think about how you live
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