Case Study – Rosewood Hotels Abstract This paper will discuss the pros and cons of the Rosewood Hotels moving from individual brands to a corporate brand. It will look at the history of Rosewood hotels‚ how they got to where they are‚ their customer base‚ and where they want to go. It will look at the concept of customer lifetime value as it relates to the Rosewood Hotel customer‚ then make a recommendation for or against tying its corporate Rosewood brand to all of its present and future hotels
Premium Brand Branding Advertising
Case 8 The Acua Beach Hotel Block Booking of Capacity During a Peak Period SHenvl Knrlns‚ JocuBN Wtntz‚ eNp CuntsroPHER Lovnlocr The sales manager for a Caribbean hotel wonders whether to accept a large blockbooking at a discount rate ftom a Sroup participating in an international sporting eaent. Do the promised broadcasts as the host hotel for the upcoming West Indies Cricket Series‚ an important international sporting event. publicity benefits justifu the risk of turning higher
Free Caribbean
A Case Analysis of Hotel Continental Submitted by: Michael F. Cui I. Perspective Held by the Student I assume the point of view of Mr. Oscar Mendoza‚ the owner of Triumph Tours‚ who has been seriously thinking about operating a hotel to complement his travel agency business. II. Case Facts Mr. Oscar Mendoza has been considering opening a hotel to complement his travel agency business‚ Triumph Tours‚ because
Premium Hotel Metro Manila Hotels
Resource Management SEMESTER 1‚ 2014. ASSESSMENT TASK 1: CASE STUDY ’ELITE HOTEL’ Student Name: Baihan CHEN Student ID: UB30081390 Word Count:1304 Due Date: 24/8/2014 Q1. TAKING ACCOUNT OF THE ORGANIZATIONAL CONTEXT‚ WHAT ARE THE PARTICULAR HUMAN RESOURCING CHALLENGES OR ISSUES THAT WILL NEED TO BE ADDRESSED IN SETTING UP A NEW HOTEL OF INTERNATIONAL FIVE-STAR QUALITY? INTRODUCTION: In this case‚ the operating environment for Elite Hotel run in Azerbaijan is like that it is a newly independent
Premium Hotel Employment Hotels
visitors to the Island have increased‚ the occupancy rate for hotels has dropped significantly. The tourism climate had left Regal Carnation Hotel with an opportunity to reinvent or reposition itself among their competitors in Guam. The Regal Carnation Hotel has many internal issues to overcome as poor customer service‚ poor management‚ and poor property upkeep. Overview of Key Issues and Root Causes Vacationers were upset with their hotel experience on the Island of Guam. A number of symptoms
Premium Hotel Tourism Star
The Portman Hotel Company was a relatively small hotel with only 348 rooms and 21 floors located in San Francisco’s booming hotel district. It was influenced with Asian philosophy of services‚ to provide high quality hospitality to its guest at affordable rates. On paper‚ the hotel sounded like a great success‚ one that would definitely flourish amongst the competition. However‚ even with this philosophy‚ there were numerous problems that plagued the Portman Hotel. A few examples of these problems
Premium Operant conditioning Reinforcement Motivation
CASE STUDY OPERATING PROCEDURES OF HOTEL ALIMARA Introduction We decided to do our project on Hotel Alimara in Barcelona. We have interviewed the F&B manager and Front Office manager to get some information about operating processes. From Front Office processes we have chosen the check-out and from the F&B we have chosen the order making process. Objectives The objective of our work is to analyze and compare functions and operating
Premium Hotel The Guest Scientific method
In this case‚ we are analyzing the dispute between Hotel Lux and Chef Perlee‚ due to an employment contract Chef Perlee signed when he started working for Hotel Lux and violated by getting employ by other restaurant in the New Jersey area. The contract signed by Chef Perlee included an agreement not to compete‚ which states that should Perlee leave the employment of Hotel Lux for any reason‚ he will not work as a chef for any hotel or restaurant in New York‚ New Jersey‚ or Pennsylvania for a period
Premium Management Employment Marketing
Good Hotel Analysis What is the stand out economic characteristics of the macro environment of the US hotel lodging industry? There are 12 leading hotel chains which have various branches within those chains. Each accommodate different numbers of guests and different types of guests. Before 2008 there had been massive expansion in preparation for a large upturn in the industry however when the expansions were finished the market was in withdrawal leading to the largest downturn
Premium Hotel Hotels Management
to do with the property? The first problem in the case is deciding what to do with the property. The owners have the option of selling the hotel or keeping it open for business. This problem is time sensitive because new competitors are entering the market rapidly. “Approximately 28 hotels were under construction and an additional 25 in permit stages for a total of 53 projects under development”. (Cornsun & Enz‚ p. 21). The Hillerman Hotel Executive Board will need to choose an option soon.
Premium Sales Hotel Competitor analysis