Content Analysis Research Methods Joanna Blanco-Velo What is content analysis? “…a systematic‚ replicable technique for compressing many words of text into fewer content categories based on explicit rules of coding .” (Berelson‚1952) "any technique for making inferences by objectively and systematically identifying specified characteristics of messages" Holsti (1969) not restricted to the domain of textual analysis‚ but may be applied to other areas Forms of content analysis • Quantitative
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Advertisement analysis –Tesco’s 1097 We humans are programmed or born with the inherent desire to satiate our needs. Freud talked of this primitive libido‚ this innate need of humanity to want (perhaps for self-preservation ultimately.) Freud argued about the importance of the unconscious mind in understanding conscious thought and behaviour . Advertising has tapped into this primitive human libido or want desire. Advertisers use the unconscious mind to foist implicit and explicit signs and
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The commercial “Global Beer Fridge” by Molson Canadian is informative and insightful because the company uses creativity and technology in order to develop a connection between the brand and the consumer. A bright red fridge was distinctively placed outside in an open space in Toronto. What was interesting about this fridge was neither the vibrant red color‚ nor the location‚ but it was the voice-activated aspect of the machine‚ where the only way to open the fridge would be to say the phrase “I
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22nd February 2011 Lecture 2: Visual Analysis Making Meaning of Work A visual analysis is the process of unpacking‚ the decifering of the meaning and the making of a work of art. All works of art are Multi Layered. Aims of Lecture: 1. Analyse the complex transactions which exist in portraiture. 2. Looking at the power dynamics in the power triad/ transactions 3. Approach to analyse how a portrait can produce multiple meaning as apposed to looking for one fixed meaning. The Artist-Sitter-Viewer
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Jan blommaert and Chris Bulcaen makes a brief introduction to the study of Critical Discourse Analysis (CDA). CDA intends to use social-theoretical method in discourse analysis and is primarily linguistically based (Blommaet &ump; Bulcaen‚ 2000‚ p.447). It intends to analyze the structural relationships of dominance‚ discrimination‚ power and control through a textual study (Blommaet &ump; Bulcaen‚ 2000‚ p.448). Based on the assumption that social discourse is constructed and socially conditioned
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ENVIRONMENTAL AND COMPETITIVE FORCES OF LOREAL AND P&G QUESTION 1- Environmental Forces: - Financial Factors. - Demographic Factors. - Technology Factors. - Terrorist Attacks. - Deregulation. 2- Competitor Analysis and Advantages: - Competitor Analysis. - Domestic Competition. - International Competitors. - Competitive Advantage. the competitor is L’Oreal campany. SOLUTION In this project we are going to analyse the marketing strategies of P &G‘s Cosmetic
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for potential analysis. Markowitz (1998) suggests that there are three key components to media literacy which are: 1. Media Content Literacy - The capacity to understand what the communication is saying 2. Media Grammar Literacy - How the media is presented and the way it is made 3. Medium Literacy - How the mode of the media influences what it is trying to say. From this foundation Buckingham (2003) expands upon Markowitz’s base study by presenting four components to base the analysis of media product
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and Voldemort’s wand through Ollivander advising Harry that ‘it is very curious indeed that [Harry] should be destined for this wand when it’s brother [gave Harry] that scar’ (p. 65). The reader is informed that ‘it’s [..] the wand that chooses the wizard’ (p. 63) . It is because of this idea that the reader is presented with the notion that the wand is an extension of the holder’s inner personality‚ or in the case of Harry Potter‚ the
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We can discuss what makes them transgress gender boundaries – the crimes committed against them by Men (mainly Harlan’s mistake) forces them to commit further crime to gain control of their bodies. Bitches from Hell & Semiotics Semiotics shows how Thelma and Louise internalize their idea of masculinity; they dress male and accumulate male possessions along their journey. The cars‚ guns‚ dirty denim‚ tough boots‚ men’s t-shirts and hats‚ with a touch of lipstick construct a
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(Royal DSM N.V.: IT Enabling Business Transformation; CS #809-078) Due on: 29/3/2012 1. What Challenges and opportunities do senior executives at DSM N.V. face in 2000? In 2000‚ DSM senior executives were provoked with a dilemma to either continue on supporting the past business services that DSM used to offer – the core petrochemicals business – or make an eventually courageous investment in the future via growing the life sciences and performance materials businesses. Subsequently
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