Simons & Ambinder (2005)‚ is ‘change blindness’‚ i.e.‚ the inability to detect change in a visual stimulus. Jensen et al. (2011) differentiate this from another phenomenon‚ ‘inattentional blindness’‚ in which an unexpected object is not detected within the field of view. Though both phenomena are fundamentally failings of visual awareness‚ each has its own set of cognitive influences and potential implications (Jensen et al.‚ 2011). Moreover‚
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Tamar Kirkland Pd. 2 Title: 11/9/15 Choice Blindness Question: Does Choice Blindness occur more in females or males? Purpose: The purpose of this experiment is to see how much we pay attention to things we feel are confidently right‚ when they are actually wrong. I can conclude from this project if female pay more attention than males‚ and vice versa. Hypothesis: My Hypothesis is that if I show the female test subjects photos‚ a smell or jam that they did not choose‚ then more females
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Stake for Vagelos as CEO and for Merck as a company in deciding whether to invest in Dr. Campbell’s idea Although Dr. Campbell’s idea of a drug (Ivermectin) that could cure River blindness was a path-breaking opportunity for Merck‚ the company was faced with a number of ethical‚ financial and moral issues that forced its CEO to undergo deep thought and contemplation before investing in this idea. * Feasibility: There were concerns about the use of this drug on humans and the potential adverse
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manage to live without eyes‚ but then it will cease to be humanity‚ the result is obvious‚ which of us think of ourselves as being as human as we believed ourselves to be before.” said the doctor’s wife. The spreading of violence throughout the book Blindness‚ sexual or not‚ all contributes to the statement Jose Saramago is making about humanity. In this novel he stripped the world of culture‚ race‚ and class. Instead‚ those with little moral range and much greed for power. No matter how "good" or “bad”
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In Sophocoles’‚ Oedipus the King‚ "blindness" is ironically referenced in more than one way. This is the obvious motif of the story. Correspondingly‚ in the story of Oedipus the King‚ “blindness” is used quite ambiguously. As a matter of fact‚ this story displays the classic contrast between the distinction of "seeing" and being "blind‚" and it is intertwined throughout the story. The contradiction between these two are played by Oedipus and Teiresias. This story is the classic tale of what you see
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“River Blindness” In 1979‚ Dr. William Campbell‚ a research scientist working for Merck and Company‚ discovered evidence that one of the company’s drugs might kill the parasite that causes river blindness. He then decided to request permission to research this new finding. The mangers for the company noticed that it would take enormous amount of funding and time to develop this new vaccine. This new product could be really hard to market and who was going to actually buy it; it could also
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Merck and River Blindness (Onchocerciasis) In understanding the decision Merck made to donate medicines‚ we need to start by understanding the motivations and core values behind the company that undertook the actions. We can get some insight into these by examining and understanding their company mission statement: The mission of Merck is to provide society with superior products and services‚ innovations‚ and solutions that improve the quality of life and satisfy customer needs-to provide employees
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Furthermore‚ change blindness has been detected in many other studies. In most cases‚ observers do not notice changes that are introduced‚ particularly when these changes occur during disruptions such a blank screen‚ a blink or an eye movement (Simons). Change blindness occurs whenever attention is diverted from the change signal. Additionally‚ changes to objects that are significant to the meaning of the scene or changes to visually distinctive objects are detected more rapidly than other changes
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Introduction and Situational Analysis Merck and River Blindness ethical dilemma is whether to pursue research that may or may affect the profits‚ or to choose a safer choice and go for profit rather than researching the drug. The outcome from researching the drug could possibly lead to healing the deadly and dangerous disease known as River Blindness. This drug is known to kill the parasite that has caused the disease. The problem with this situation was that the consumers of the drug could not pay
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4…………………………………………………………………………………9 Section 1: Introduction and Situational Analysis Onchocerciasis‚ known as river blindness‚ is caused by parasitic worms that live in the small black flies that breed in and about fast-moving rivers in developing countries in the Middle East‚ Africa‚ and Latin America. The disease‚ if untreated causes extreme discomfort and eventually‚ blindness. In 1978‚ the World Health Organization estimated that over 300‚000 people were blind because of the disease and another
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