of Indian women‚ with much more liberalisation coming in. This was a time when the Indian woman was aware of herself. HLL already had a major presence in the Home & Personal Care’ sector with products like Liril‚ Pears‚ Lifebuoy‚ Rexona‚ et al. Dove’ was introduced into the Indian market‚ targeted at women who were now recognising that beauty is "not just how you look‚ but more about how you feel". The target segment for the research would be generally women in the upper-middle and higher class
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Dove: Evolution of a Brand Question: Imagine you have oversight of Dove marketing management. How would you answer to the comment that Dove started a conversation with consumer “that they don’t have control of”? Is the brand “out of control”? Is Dove making a “risky bet”? Symptoms: ▪ Unilever was the world’s largest producer but lacked a unified global identity. ▪ Problems of control as Unilever has managed brands in decentralised fashion allowing direction to be set by brand
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faced with a range of consequences. The play Educating Rita by Willy Russell and Ian Mudie’s poem My father began as a god demonstrates that moving into the world could be from the character’s choices‚ transitions‚ social class which are shown through symbolism‚ metaphors and dialogue. Rita has been faced with many consequences with her fixated desire to seek new experiences; this is firstly shown through her name change from Susan to Rita‚ indicating the aspiration to change herself to a standard
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encounter obstacles but may also gain significant rewards. This is present in the text ‘Educating Rita’ written by Willy Russell and the film ‘The Help’ written by Kathryn Stockett. In this text we see a fairly un-educated woman blossom and find herself through education; the obstacles she faces on her way to knowledge are the stepping stones in finding herself and entering the new world of education. Rita is a typical uneducated woman; her life is already planned out for her consisting of children
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Act 2 scene 7” by Willy Russell and the science fiction masterpiece‚ “Frankenstein” by Mary Shelley. The transitional journey often can be difficult and challenging. The two protagonists‚ Rita and Frank‚ undergo a transformation process involving personal growth and self-awareness. In Act 1 Scene 5‚ Rita emphasis how important the course is to her as shown in the quotes‚ “I’m busy enough findin’ myself‚ let alone findin’ someone else” and “It’s not takin’ the place of life‚ it’s providin’ me with
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History • The Dove brand started its life in 1957 in the US‚ with the revolutionary new beauty cleansing Bar. • It is #1 Dermatologist Recommended brand in the US‚ Canada and France strongly endorsed by Dermatologists across the world. • In 1979‚ the phrase “cleansing cream” was replaced with “moisturizer cream” . • Since 1993‚ Indian women have relied on Dove for beautiful skin. Logo • It’s a perfect representation of softness‚ gentleness and sophistication • The image of dove or peace pigeon
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Educating Rita Question: How is the concept of belonging presented in Educating Rita? Extract One: Act 1 Scene 1 Willy Russell explores the concept of belonging in the first scene of Educating Rita through language and dramatic techniques. It is evident from the moment that Frank and Rita meet that their perceptions of belonging are vastly different. Rita’s entrance‚ "I’m comin’ in‚ aren’t I? It’s that stupid bleedin’ handle on the door. You wanna get it fixed!" shocks both Frank and the audience
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belong into a now culture or place may be physical‚ emotional or mental. Rita‚ driven by feeling inadequate is the main character in Willy Russell’s play‚ Educating Rita. She achieves a successful move into her new world. However‚ she must overcome change which will come at a personal cost. Throughout the play Willy Russell depicts many themes; these include relationships‚ choice and consequence‚ social class and change. These themes are constantly seen in “good will hunting”‚ directed by Gus Van Sant
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Rita Hayworth and Shawshank Redemption When comparing the novel and the film of Rita Hayworth and Shawshank Redemption by Steven King there are many similarities. The film follows the novel plot very closely in many aspects of the book. The similarities found in the film and novel is character portrayals‚ key scenes and overall messages. The film accurately captures the essence of the novel. In both the film and the novel‚ Rita Hayworth and Shawshank Redemption‚ the characters are portrayed
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Female ideologies within Dove’s ‘Campaign for Real Beauty.’ Dove’s ‘Campaign for Real Beauty’ attempts to challenge the customary‚ dominant conventions and ideologies of women’s beauty in today’s culture and society. Throughout this campaign‚ Dove aimed to celebrate ‘natural physical variation’ amongst women‚ and intended to help women become more confident in their own bodies. Stuart Hall (1981) defines ideology as the ‘images‚ concepts‚ and premises’ that supply the basis from which we ‘represent
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