INTERNATIONELLA HANDELSHÖGSKOLAN HÖGSKOLAN I JÖNKÖPING Customer Loyalty Research - Can customer loyalty programs really build loyalty? Bachelor thesis within Business Administration Author: Kellgren Cecilia Moradi Ladan Romppanen Maiju Tutor: Jönköping Johansson Anette‚ Raviola Elena January 2007 JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL Jönköping University Kundlojalitets forskning - Kan lojalitetsprogram verkligen skapa lojalitet? Kandidat uppsats inom Företagsekonomi Författare:
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Loyalty is the foundation for any type of relationship-- relying on one another to have faith in the other person. When that faith dwindles is when their true devotion is tested. Both “Argus” by Alexander Pope and Argos Recognizes Odysseus by Theodoor Van Thulden use Odysseus coming home from war to a welcoming greeting from his old dog he had left behind to show that loyalty can last a lifetime if trust is put into the right person. Both of these works have been compared and used as a way to represent
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Essay 1 (Loyalty) Loyalty is defined as the state or quality of being loyal; faithfulness to commitments or obligations. A story that defines loyalty to me is a well-known statue in Edinburgh of Greyfriars Bobby‚ a Skye terrier who captured the hearts of the British public in the late 19th century when the dog maintained laying over the grave of his master for fourteen years. The dog stayed loyal to his owner for fourteen years even when his owner was not able to reciprocate the loyalty in return
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The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention by Harkiranpal Singh May 2006 UCTI Working Paper WP-06-06 The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention Harkiranpal Singh Asia Pacific University College of Technology & Innovation Technology Park Malaysia Bukit Jalil‚ 5700 Kuala Lumpur‚ Malaysia May 2006 kiran@apiit.edu.my Abstract To be successful‚ organizations must look into the needs and wants of their customers
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Justice of Peace about accusations that his father burned Harris’ barn. Whether if it’s true or not‚ William Faulkner‚ the writer of “Barn Burning” highlights the theme about loyalty with dialogue between Colonel Sartoris and his father. This approach increases tension between Colonel Sartoris and his father because Colonel Sartoris’ loyalty is tested since he knows his father is guilty. During the accusations‚ the Justice of Peace puts his interest on integrating the ten year old boy‚ since children
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Reaction player on “the loyalty royalty” by Tista Sengupta: Like every artist needs his muse and in grander scale of retail schemes the muse is hooked on forever by the royalty programmes. Since 1994 Indian consumers just haven’t been hooked patrons of these brands offering loyalty programmes but have been tracked by these brands for their perception‚ disposition‚ extract customers’ latent needs and purchase decisions. Loyalty programme marketing strategy would also fall under point of purchase
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“COLGATE DISTASTEFUL TOOTHPASTE” CASE STUDY Case Overview:- Colgate is a very well known company in the United States and is remembered for its toothpaste. It not only specializes in personal care but in household care as well. They are not only into oral care but in personal care‚ home care and pet nutrition as well. The New York based company also included Ajax‚ Fab‚ and Hill pet foods. Colgate is well known in other countries such as Australia‚ Latin America‚ Canada‚ France‚ and Germany.
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loyalty is the first army value everyone learns maybe because it is the easiest not sure‚ I however have seen loyalty a lot lately‚ loyalty is a very important army value to have‚ you need to be loyal with your higher ranking‚ your fellow soldiers and the U.S. government. I have used loyalty a lot sense I have gotten back from basic training‚ I feel like it’s one of the easiest army values to follow but also one of the easiest ones to break‚ I have followed loyalty pretty well this school year‚ I
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Degrees of Loyalty Loyalty was a major issue in the United States during World War II and the subsequent years following. This was especially true in California‚ where Japanese Americans were held in internment camps during the war because many felt that their loyalty was to Japan and not the United States. This caused many problems for the Japanese American citizens‚ as they were subjected to loyalty tests and forced draft programs into the armed forces. Those who opposed the American Government
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Loyalty Loyalty is defined as a feeling of strong support and allegiance for someone or something In the unknown author’s epic poem “Beowulf” and in J.R.R. Tolkien’s fantasy novel The Hobbit both forms of loyalty are significantly represented. “Beowulf” tells the story of Beowulf‚ a Geatish warrior‚ who comes to the aid of the King of the Danes‚ whose kingdom is being terrorized by a monster‚ which leads to Beowulf battling other monsters who want vengeance. The Hobbit portrays a tale about a hobbit
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