Task 1 – Emerging Themes Background The restaurant industry is increasing evolving in the way that they communicate with their customers. In the past restaurants could work with pen and paper and a telephone to manage and confirm their reservations with diners. With new technological advances in the industry‚ there are more options for restaurants to manage their businesses more effectively and efficiently by communicating to their customers through these channels. The selected industry –
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Table of Contents Introduction & Company profile: Type of business Geographic domain Culture of senior management Competitive situation Marketing Audit: External environment - Macro environment (PEST) Political‚ Governmental‚ and Legal forces: Political stability‚ Government regulations & deregulations. Changes in tax laws‚ Changes in patents(التراخيص) laws Level of government subsidies‚ Country to other countries relationships Trading policies& Import-export
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It was a regular morning like any other in the hospital‚ the shift change was at 7 am‚ but many of us (workers) used to arrive earlier to enjoy the coffee that was made by "Albita" a great person‚ humble and hardworking. We usually sat in the dining room and we made jokes as we prepared to work all day. In the shift change we transfer the information from the previous shift‚ discuss about patients‚ psychiatrist decided changes in the medicine‚ the therapy was also discuss and who was going to
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Animal Farm is an allegorical and dystopian novel by George Orwell‚ which was published in the year 1945. It is a story about farm animals who rebel against the farmer Mr. Jones‚ who treated them cruelly‚ they were spurred into rebellion by Major (an old boar) who gave a speech before he died as how the humans were parasites and why they should be defeated. Later on two pigs‚ Napoleon and Snowball lead the rebellion against the farmer and they consequently won as the farmer drove away‚ and
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indeed very important in understanding science. He claimed that in order to understand science‚ one has to look into the history of science. He also had a theory‚ which was written in the book of Structure of Scientific Revolutions‚ called the Paradigm Shift. Paradigm is a sum of accepted metaphysical assumptions‚ theories‚ methodologies‚ manuals and techniques. In Kuhn’s theory there are three periods of science‚ which are Normal science‚ Crisis and Scientific Revolution. Normal science is the continuation
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[Type the company name] [Type the company address] [Type the phone number] [Type the fax number] Meshal Problem Definition La Guinguette restaurant is not profitable. Critical Facts * La Guinguette rarely sees any repeat business because of the language barrier. The vast majority of tourists‚ regardless of their native tongue‚ speak English. In fact‚ the majority are U.S. citizens and speak no other language. * Bloody Mary’s is “the” place to be in Bora Bora and is always
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market‚ sell and support a software product. Software vendors are struggling with dwindling margins‚ increased competition‚ and bad economy that keep pushing them to sell at lower prices. For many‚ the only way to overcome that is to make big shifts in licensing and pricing schemes. Traditionally‚ most software vendors use a perpetual licensing model‚ with a license fee for each module or component of the software‚ or a license fee for each user of the software. When a customer acquires
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information to customers easily. * MARKETING * What is marketing? * Creating consumer wants & satisfying it * Finding ways to satisfy customers effectively & efficiently. * Is to be defined as value delivering process. * Definition * Kotler “Marketing is a social & managerial process by which individuals & groups obtain what they need and want through creating‚ offering and exchanging products of value with others”. * AMA “ Marketing is the process of planning & executing
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P3: Describe how a selected organisation uses marketing research to contribute to the development. In this assignment I will be discussing about the market research of Marks and Spencer and how it contributes to the development of market plan of Marks and Spencer. WHAT IS MARKETING? It is a management process through which an organisation provides its goods or services to its customers. Through marketing the organisation try to deliver and value customer‚ and managing customer relationships
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microenvironment is the actors close to the company that affect its ability to serve its customers. The elements that have in the microenvironment company’s are the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. • The company In designing marketing plans‚ marketing management takes other company group into account – group such as the top management‚ finance‚ research‚ and development (R&D)‚ purchasing‚ operation and accounting.
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