1.0 - ANALYSIS OF THE PRESENT SITUATION OF THE COMPANY 1.1 - Background of Hershey Company The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey‚ Pa.‚ The Hershey Company has operations throughout the world and approximately 14‚000 employees. With revenues of more than $6.6 billion‚ Hershey offers confectionery products under more than 80 brand names‚ including such iconic
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Who is a philanthropist that made a fortune selling a form of cocoa beans? Milton Hershey created the Hershey chocolate bar and was a man of likable qualities and a philanthropist in his community. He always helped those less fortunate than him and served to better his community. Milton Snavely Hershey is highly acclaimed for creating the world famous Hershey chocolate bar‚ but he also deserves respect for his admirable character and his contributions to his community. First of all‚ Milton Hershey
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THE HERSHEY CHOCOLATE COMPANY INTRODUCTION The Hershey Company was originally a purely chocolate manufacturer but extended to wafers and other products‚ some even non-chocolate. Now‚ the Hershey Company has grown to become a leader when it comes to dark chocolate and premium chocolate. Hershey’s Mission Statement is “Bringing sweet moments of Hershey happiness to the world every day” (www.thehersheycompany.com). This means delivering quality confectionary to consumer for all occasion‚ being
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Thornton’s Thornton’s Thorntons Plc is one of the United Kingdom’s leading manufacturers and retailer of specialist chocolates. It is a British chocolate company established by Joseph William Thornton in 1911‚ the company remains more than 30 percent owned by the Thornton family. It is a company of nearly £200 million turnover with 400 shops and number of franchise. There are currently 4‚539 employees working with the company. The company had followed a strategy of in-house manufacture and retailing
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INTRODUCTION JOHN CADBURY (1839-1922) is the founder of the CADBURY trust. In India Cadbury began its operations in 1948 by importing chocolates. The corporate office is in Mumbai. Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks‚ confectionery and quick meals. With annual revenues of approximately $50 billion‚ the combined company is the world’s second largest food company‚ making delicious
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Abstract The Hershey Company‚ known until April 2005 as the Hershey Foods Corporation and commonly called Hershey ’s‚ is the largest chocolate manufacturer in North America. Its headquarters are in Hershey‚ Pennsylvania‚ which is also home to Hershey ’s Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company‚ a subsidiary of his Lancaster Caramel Company. Hershey ’s products are sold in about sixty countries worldwide. In addition‚ Hershey is a
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the fresh air whipped my face‚ the noticeable scent of fresh chocolate mousse cake assaulted my nose. I could feel the soft‚ plush cushioning that rested underneath my backside as I sat down to great relief. My eyes scanned my surroundings‚ taking in all the sights and smells that I could contain within myself without being overwhelmed. Of all the places to be right then‚ Charleston was the one. I had experienced the smell of chocolate‚ the taste of lasagna‚ the sound of the ocean‚ the sight of warm
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the merger between Cadbury and Schweppes in 1969. In setting up Cadbury World‚ in the face of strict health and safety and hygiene legislation‚ the vision was to underpin the central message of “Cadbury means chocolate means fun” with the interpretation of cocoa and Cadbury’s chocolate both past and present. Responding to these principles‚ Cadbury World was conceived as a continuation of the message “Cadbury
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of Kraft are Nestlé S.A.; Unilever; ConAgra Foods‚ Inc.; Groupe Danone; H.J. Heinz Company; Sara Lee Corporation; etc. One of the world’s fourth biggest suppliers of chocolate and sugar confectionery is Cadbury‚ which merged with Schweppes in 1969. One of its products‚ which is Dairy Milk and it is very successful molded chocolate in UK. The main products of Cadbury are bars‚ drinks‚ ice-cream and desserts‚ cakes and biscuits. The major competitors are Nestle‚ Mars‚ and Philip Morris. The first
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smaller of producers” (Freedictionary 2013). Cadbury’s and the chocolate confectionary market structure is oligopoly; oligopoly is dominated by large companies and is shared with only a number of producers and sellers. This market structure has a large entry cost so for companies that want to enter it need to prepared to invest millions and that does not ensure success in that market. Cadbury’s competitors Own branding in the chocolate confectionary market is very important because it is what
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