1) The marketing department can use the operational CRM technologies of a list generator‚ campaign management and cross-selling and up-selling. List generators compile customer information from a variety of sources and segment the information for different marketing campaigns. List generators provide the marketing department with a solid understanding of the type of customer it needs to target for marketing campaigns. Campaign management systems guide users through marketing campaigns performing
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INTERNATIONAL MARKETING About the chapter “The CAGE Distance Framework” by Pankaj Ghemawat The CAGE Distance Framework The semi globalized state of the real world‚ in which borders continue to matter; the large differences arise at borders. The differences are in terms of the distances between countries along a variety of Cultural‚ Administrative / political‚ Geographic and Economic (CAGE) dimensions. As a result‚ the CAGE framework not only helps identify the key differences in particular settings;
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Introduction Regulations‚ moral values along with business ethics‚ form the basis of governance in the corporate world. Ethical standards should decide situations that are not expressly governed by regulation or law. Ethics is defined as standards used by companies to conduct their business operations. Standards are what define a company (Corey et al‚ 2011). Ethics should not be used as a sale item to the highest bidder. It would be easy for a company to ignore ethics in a bid to increase
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Pspa 212 1/11/2013 Logical Framework approach Many International donors or multi-lateral aid agencies nowadays use the Logical Framework Approach as an analysis and management tool regarding developmental projects. It was developed in the 1960’s‚ by Leon Rosenberg‚ to address three basic needs: Planning‚ management‚ and evaluation. The Logical Framework Approach (LFA) was adopted rapidly by most donors‚ multi-lateral and bi-lateral. Many have decided to modify the format yet the analytical
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ABOUT HILTON HOTELS Hilton worldwide is a major player in the hospitality industry worldwide‚ crossing the hotel area from lush full-benefit lodgings and resorts to suites and mid valued inns. Its brands consideration contained its more than 3‚300 lodgings in 77 nations and incorporate Waldorf Astoria inns and resorts‚ Conrad lodgings and resorts‚ Hilton twofold tree‚ Embassy suite lodgings‚ Hilton enclosure Inn‚ Hampton Inn and suites‚ Homewood suites by Hilton and Hilton Grand excursions. This
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impact on the function of the whole organization" (Tsiakkiros‚ 2002). A number of checklists have been developed as ways of cataloguing the vast number of possible issues that might affect an industry. A PESTL analysis is one of them that is merely a framework that categorizes environmental influences as political‚ economic‚ social and technological forces. Sometimes two additional factors‚ environmental and legal‚ will be added to make a PESTL analysis‚ but these themes can easily be subsumed in the others
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Types of ethic system frameworks: there are 5 types of ethical system frame work; Ethical frameworks provide guidance on how CFO can adopt in the decision making process when dealing with financial reporting decision based on the frameworks adopted. Various ethical frameworks may be used which include: 1. The non-cognitivism ethical approach argues that there are no objective ethics as moral statements are influenced by culture‚ beliefs and personal emotions. The concept of right and wrong are
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nursing and then set about their practice in an orderly and logical way (Hogston et al. 2002). A nursing framework is a structure used to organise care given to patients (Siviter‚2))000) This essay will explore a needs orientated approach to the care that is delivered to a patient and examine the significance of the use of models and frameworks in the nursing process. The nursing process is a framework for organising individualised care. It involves four phases: assessment‚ planning‚ implementation and
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EPRG Framework A firm needs to an appropriate orientation for the world market. While looking for orientation‚ it is important to understand the EPRG framework. Ethnocentric (E) orientation refers to home country organization. Here the firm ’s reference point is the home market. Generally‚ when the firm is ethnocentric‚ it looks for foreign markets to sell its currents products and surpluses. There is hardly any or minimal product adaptation for the foreign markets. Maybe some minor changes are
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Figueroa’s Framework Many social factors directly or indirectly shape opinions and influence an individual’s decision to participate in physical activity. These factors change throughout an individual’s life. For example‚ some children start playing sport because it is fun; others may join a sporting group because their older brother or sister plays that sport. A new sporting complex may open nearby and provide a chance to try a new sport. Coaching clinics might inspire some people to give a sport
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