Bachelor’s Thesis Autumn Semester 2007 Department of Business Studies Market Orientation as a Branding Strategy by Harriet Mellenius Supervisor: Olivia Kang ABSTRACT This paper studies the impact of market orientation strategy on brand awareness. Zara‚ a Spanish leading fashion retailer and an example of a brand using this strategy‚ is compared to three other multinational brands operating in Stockholm‚ Sweden‚ namely Topshop‚ Mango and United Colours of Benetton. The latter brands
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Person Centered Counseling was created by Carl Rogers. This type of counseling deals with the ways in which people perceive themselves consciously rather than having a counselor try to interpret unconscious thoughts or ideas. There are many different components and tools used in person-centered counseling‚ including active listening and paraphrasing‚ and more. The real point is that the client already has the answers to the problems and the job of the counselor is to listen without making any judgments
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review I found little documentation about the acceptability of dual relationships in counseling. Mostly‚ you must take the information provided that advises against dual relationships and infer the opposite. Likewise‚ relationships with colleagues‚ supervisors/supervisees‚ students‚ and employees are governed in regards for what to do and not to do. My example of an acceptable dual relationship in counseling is a therapist who lives in a rural area‚ experiences a vehicular breakdown and the
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The health care industry has a variety of policies and standards regarding coverages for alternative medicine modalities. From a sociological standpoint‚ unconventional‚ alternative‚ or unorthodox therapies refer to medical practices that are not in conformity with the standards of the medical community. The New England Journal of Medicine defines unconventional therapies‚ "as medical interventions not taught widely at U.S. medical schools or generally available at U.S. hospitals
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The article that will be review is an article written by Weale A‚ in 2007 in his book known as the “In Democracy”. The article that is of review is taken from chapter 1 and the articles title is “The Theoretical Challenges of Democracy”. The main theme of this article is the “global resurgence of democracy”. In 1989‚ the Berlin Wall was destroyed and which brought communism to an end in the Central and Eastern Europe. This Berlin Wall was considered as one of the major challenges of democracy but
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Steps in the Counseling Process 1. Establish a safe‚ trusting environment 2. CLARIFY: Help the person put their concern into words. 3. Active listening: find out the client’s agenda a) paraphrase‚ summarize‚ reflect‚ interpret b) focus on feelings‚ not events 4. Transform problem statements into goal statements. 5. Explore possible approaches to goal 6. Help person choose one way towards goal DEVELOP A PLAN (may involve several steps) 7. Make a contract to fulfill the plan (or to take the
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homemakers may enter career counseling with undiagnosed mood disorders‚ such as depression or anxiety. Ronzio (2012) also stated that most career counselors will encounter women with a history of domestic violence or abuse. The psychological wounds of this abuse can diminish the client’s self-efficacy‚ beliefs in positive outcomes for career‚ and beliefs in her self-sufficiency. These experiences can influence the relationship with the career counselor and the counseling outcomes‚ and is an area that
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with people who are culturally identical to ourselves. An intense examination on the way we look at the world and how it affects our assessment and assumptions of others‚ especially those different from ourselves‚ is imperative to provide competent counseling services. Whaley (2001) stated‚ “clinicians must be open to learning from their clients‚ and they must be nonjudgmental about the clients’ cultural perspective‚ including their level of cultural mistrust‚” (p. 560). This discussion brought me to
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student and me to do some role playing such as mock interviews. Role play may also be necessary to help the student feel comfortable in social situations they may encounter in the workplace. The integrated approach I plan to incorporate into my counseling style will entail a variety of the techniques and process we discussed in our course. Conclusion My focus has been on building my integrated
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to privacy‚ is at the core of effective therapy; furthermore it is the counselor’s ethical duty to protect private client communication. As has been noted by Corey‚ Corey‚ Corey‚ & Callanan‚ (2014). AMERICAN COUNSELING ASSOCIATION (2014). At the creation and throughout the counseling process‚ counselors inform clients of the limitations of confidentiality and seek to identify situations in which confidentiality must be breached (p.204.). Confidentiality‚ privileged communication‚ and privacy
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