Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898‚ a pharmacist and drugstore owner‚ who formulated the ingredients for the syrup‚ originally called Brad’s drink‚ of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include‚ “Care for customers/world we live
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------------------------------------------------- Top of Form Theories of Communication The study of communication and mass media has led to the formulation of many theories: structural and functional theories believe that social structures are real and function in ways that can be observed objectively; cognitive and behavioral theories tend to focus on psychology of individuals; interactionist theories view social life as a process of interaction; interpretive theories uncover the ways people actually understand
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Communication Theory. Course notes. Jaume Riba and Gregori V´zquez a February 16‚ 2012 Contents 0.1 0.2 Scope of the course . . . . . . . . . . . . . . . . . . . . . . . . Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 5 8 8 9 9 11 13 14 15 16 17 21 32 32 33 33 34 35 36 36 40 41 42 51 52 53 1 Capacity 1.1 A Definition of Information . . . . . . . . . . . . . . . . . . . 1.1.1 The discrete memory-less source . . . . . . . . . . . . 1.1.2 Measure of information . . .
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Christopher Kossen and Charmaine Ryan (1999) Book Title Communication: a foundation course Published by Prentice Hall Australia‚ 1998 Article Title Chapter 2 What is Communication theory? Erskineville‚ NSW: Pearson Education Australia Page 8-31 What is Communication theory? Summary Of Reading Purpose The purpose of this reading is to give readers an appreciation of the complexity that is involved in a communication process. Their principal components and competencies involved
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Soft drinks in India is a INR 11‚000 Crore industry1. The rising mercury levels have ensured that the Indian soft drinks industry is going through a healthy phase wherein‚ it registered an impressive growth of 24.6% in the year 2011/12. Carbonates had a growth of 13.6% growth‚ Bottled water saw an incredible 34.3% growth‚ Fruits and vegetable juices registered a growth of 29.7%‚ Sports and energy drinks saw a growth of 17.2%. PepsiCo operates in these product lines and the impressive growth numbers
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Persuasive Communication Theory in Social Psychology: A Historical Perspective Icek Ajzen University of Massachusetts – Amherst From M. J. Manfredo (Ed) (1992). Influencing Human Behavior: Theory and Applications in Recreation and Tourism (pp 1– 27). Champaign‚ IL: Sagamore Publishing. Persuasive Communication Theory Page 1 Few subjects in social psychology have attracted as much interest and attention as persuasive communication. One of the first topics to be systematically investigated‚ persuasion
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field of communication studies‚ the works are often heavily influenced and led by Western-oriented perspectives. In this essay‚ we shall explore the various media texts in Singapore and analyze the extent to which it relates to McQuail’s communication theory. Comparing the influence of mass media to the early century‚ McQuail D. (2002) associates the first concept of communication to the ‘teachings’ and guidance towards the masses through propaganda. This transmission perception is communication at its
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the AI discipline for the machine learning papers in spots 1‚ 4‚ and 5 pushed it down. This paper discusses the theory of sending communications down a noisy channel and demonstrates a few key engineering parameters‚ such as entropy‚ which is the range of states of a given communication. It’s one of the more fundamental papers of computer science‚ founding the field of information theory and enabling the development of the very tubes through which you received this web page you’re reading now. It’s
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Executive Summary The soft drink industry in India has two major players‚ Pepsi and Coke. Besides these there are some local players at different market‚ operating with different market share. But they are not a big threat to the market share of either Pepsi or Coke. However as of now the two big names in cola industry are only two top U.S. players Pepsi and Coke and the fight for acquiring the market is always going between these two players and the Cola industry has along seen a COLD WAR
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623–656‚ July‚ October‚ 1948. A Mathematical Theory of Communication By C. E. SHANNON T I NTRODUCTION HE recent development of various methods of modulation such as PCM and PPM which exchange bandwidth for signal-to-noise ratio has intensified the interest in a general theory of communication. A basis for such a theory is contained in the important papers of Nyquist 1 and Hartley2 on this subject. In the present paper we will extend the theory to include a number of new factors‚ in particular
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