PROMOTION OF FAIRY QUEEN EXPRESS– CASE ANALYSIS OBJECTIVE: * Overcome the high losses of Fairy Queen * Defining and reaching target customers – Pricing * Promotion of Fairy Queen – Captions‚ Advertisements BRAND POSITION: Fairy Queen is a Unique; one of its kind Locomotive. This key point should be reinforced. Unlike Palace on wheels‚ which USP is luxury; Fairy Queen should promote the heritage of the Country along with the royal treatment. EXPANDING TARGET MARKET: The
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Cleopatra VII Cleopatra‚ the last Queen of Egypt‚ would do most anything to keep her power. Crowned at the age of 18‚ she was already willing enough to raise an army and much more for the well being of her country. In about 49 B.C. Cleopatra’s younger brother‚ Ptolemy XIII‚ expelled her from Egypt. She fled to Syria seeking help to take back the throne. There‚ she raised an army. Julius Caesar joined forces with the queen and he used his army alongside hers‚ to help Cleopatra regain power. Together
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On topic: The ‘Bloody’ Reign of Queen Mary I Tudor Subject: English civilization 31/01/2013 Sofia There is no doubt that Queen Mary I Tudor‚ also known as Bloody Mary‚ is one of the most notorious monarchs of England. Although her reign lasted only for the short period of five years (1553-1558)‚ she succeeded to leave her mark of horror in the British history as one of the cruellest and cold hearted Queen ever. However there might be some reasons
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Theory X‚ Theory Y by Douglas McGregor is a motivation theory. Douglas McGregor is a social psychologist and applied two sets of assumptions to the organizational structure called Theory X and Theory Y. His theory is based on managerial views of human beings. In his book‚ The Human Side of Enterprise‚ he outlined a new role for managers. He stated that managers should assist subordinates in reaching their full potential‚ rather than commanding and controlling. Theory X is negative and Theory Y can
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Philosophy Ego Theory and Bundle Theory Derek Parfit’s views on personal identity and the Ego and Bundle Theory are all summarized in his article “Divided Minds and the Nature of Persons”. In his article‚ Parfit explains the distinction between Ego theory and Bundle theory and provides several arguments against Ego Theory. Although it proves to be very difficult to believe the Bundle Theory‚ Parfit’s critique is convincing and well thought out. In order to defend the Bundle Theory of personal identity
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1. What is a scientific theory? Please cite a definition you like. As Watson stated in "The Value of Theories"‚ a scientific theory is a systematic explanation that unifies various observed phenomena and facts. Based on observations we make‚ science operates under theories which are constantly revised and checked by experiment. A scientific theory also possesses many vital qualities for true understanding. 2. What is the difference between a scientific theory and common sense ideas about the same
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Theory X and Theory Y From Wikipedia‚ the free encyclopedia This article may require copy editing for grammar‚ style‚ cohesion‚ tone‚ or spelling. You can assist by editing it. (October 2014) Theory X and Theory Y are theories of human motivation‚ created and developed by Douglas McGregor at the MIT Sloan School of Management in the 1960s‚ that have been used in human resource management‚ organizational behavior‚ organizational communication and organizational development. They describe two contrasting
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Eleanor of Aquitaine was one of the most influential women in the history of Europe‚ having been a queen to rulers of both France and England‚ along with having significant political and economic power in her own right. She served as an example to all women‚ during a period where there was increasing development in the female s role in society. Eleanor was a patron of the arts‚ and she was also a powerful personality‚ influencing the politics of the day with the help of her sons‚ and maintaining
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Theory X and Theory Y represent two sets of assumptions about human nature and human behavior that are relevant to the practice of management. Theory X represents a negative view of human nature that assumes individuals generally dislike work‚ are irresponsible‚ and require close supervision to do their jobs. Theory Y denotes a positive view of human nature and assumes individuals are generally industrious‚ creative‚ and able to assume responsibility and exercise self-control in their jobs. One would
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Theory X and Theory Y Understanding Team Member Motivation What motivates employees to go to work each morning? Many people get great satisfaction from their work and take great pride in it; Others may view it as a burden‚ and simply work to survive. This question of motivation has been studied by management theorists and social psychologists for decades‚ in attempts to identify successful approaches to management. Social psychologist Douglas McGregor of MIT expounded two contrasting theories
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