Jon Stewart‚ an author‚ speaker‚ political satirist‚ comedian‚ actor and graduate from The College of William and Mary‚ took the time to address the graduating class of 2004 from William and Mary. The commencement address was a time for Stewart to express gratitude for receiving and honorary doctorate from the college. The speech was full of political satire‚ jokes about the university and some pure fact about life that every college student needs to hear upon graduation. For Stewart‚ addressing
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Acct 4620: Martha Stewart Case Martha Stewart Living Omnimedia is primarily comprised of a magazine publication and a television show created by home décor aficionado‚ Martha Stewart. Both sources of media primarily feature home renovating and decorating products. Also‚ having an emphasis on do it yourself (DIY) projects for a more stylish and satisfying home. Stewart herself‚ described Martha Stewart Living as‚ “the most trusted guide to stylish living.” While MSLO brings in revenues from
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different concepts to the definition of identity. John Stewart describes identity as a mixture of intertwining features that mark how persons behave and respond to others. He also shared that it is a collections of labels that establish social expectations that we have of ourselves and others (Stewart‚ 77). Stewart shares his three core identity concepts that are particularly common: Am I competent‚ am I a good person‚ and am I worthy of love (Stewart‚ 93)? Identity develops or evolves over the course
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The piece I selected for the first Art Appreciation assignment was The Dance‚ painted by Henri Matisse in 1910. From the outset‚ I was drawn to this abstract piece because of the contrasting simplicity of the content against the vibrant‚ but dark blue and green colors. The Dance depicts five nude red figures that are holding hands in a cyclical position and appear to be moving in a clockwise direction (ahead). Some of the figures are holding hands in a light and delicate manner‚ while the figure
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STEWART BOX COMPANY I. BACKGROUND Stewart Box is a packaging company that manufactures paperboard and cartons. Its paperboard division sells to external customers and supplies raw materials to the carton division. Outlined in the case are the planning and control systems that Stewart Box has in place. The paperboard mill and the carton factory were profits centers‚ where 10 of the 15 production centers under the carton factory are production cost centers while the remaining 5 are service
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"MARKETING MYOPIA" MYOPIA (adapted from Mintzberg‚ 1994:279-281) In 1960‚ Theodore Levitt‚ a marketing professor at the Harvard Business School‚ published a celebrated article entitled "Marketing Myopia." It is difficult to find a manager or planner who does not know the theme‚ even if he or she has never read the article.The basic point was that firms should define themselves in terms of broad industry orientation—"underlying generic need" in the words of Kotler and Singh (1981:39)—rather than
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In 2003‚ Martha Stewart was facing prison time and her empire in domestic art was at risk because of “nine-count federal indictment” which she was charge will “perjury and conspiracy” because of a “high profile stock trading scandal” (Hurtado‚ N. P. (n.d.). James Comey‚ a U.S. Attorney‚ said that “she brought trouble on herself and her company by lying to her shareholders and investors in an attempt to cover her tracks and keep her stock from plummeting” (Hurtado‚ N. P. (n.d.). Comey believe that
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Martha Stewart being arrested for lying about a stock sale. “Stewart‚ 63‚ was convicted in March of lying to investigators about why she sold ImClone stock in December 2001‚ just before the stock price plunged” (NBC News‚ 2004). Martha is a very intelligent‚ business woman‚ but she made a bad decision. 2. Emotional perception and expression- Martha Stewart did not express much upset when it came to her being sentenced with jail time. Emotional facilitation of thought- when Martha Stewart decided
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Communication Arts Chaoyang University of Technology 168 Jifeng E. Rd. Wufeng District Taichung 41349‚ Taiwan Abstract Martha Stewart places her name on her products. She becomes the face of her company and the voice of her brand. When her personal misconduct occurred‚ she made her company vulnerable and risky as well. This case study examines how Martha Stewart managed her corporate communication when her public image and reputation were tarnished on trial for alleged insider trading scandal
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Those were the words that Martha Stewart said on the courthouse steps on July 16‚ 2004‚ as she had just been sentenced to five months in prison. A defiant Martha Stewart was trying to instill confidence in her stock holders and save a sinking ship‚ her company‚ Martha Stewart Living Omnimedia Incorporated (MSO). That day her companies stock closed at $ 12.25 a share a 36 % jump. (www.forbes.com) Therefore as one asks the question; as a CEO did Martha Stewart handle the indictment responsibly;
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