Rural Markets – Retail Management In recent years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. Rural India with its traditional perception has grown
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FDI Foreign direct investment (FDI) or foreign investment refers to the net inflows of investment to acquire a lasting management interest (10 percent or more of voting stock) in an enterprise operating in an economy other than that of the investor. In other words‚ FDI or Foreign Direct Investment is any form of investment that earns interest in enterprises which function outside the domestic territory of the investor. It is the sum of equity capital‚ reinvestment of earnings‚ other long-term capital
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advantage of the distribution channel of specialty stores is that much more distribution cost will be saved. The brand which set counters in the shopping mall or have some retailers will always share the revenues with the shopping mall or pay for the retail cost to retailers. Sometimes the payment can be more than 20% of the sales. So by setting specialty stores‚ the company will save a lot on this kind of cost. * Product assortment The Body Shop does well on the product assortment. As mentioned
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1. Direct and Indirect Signals/Retail Sales A key aspect of economics is the collection and analysis of the vast amounts of data generated throughout global economies. The interpretation of this data can provide important signals for the future direction of the economy. There are two forms of signals that arise from the various economic data that is collected. The first are direct signals‚ which measure the movement in what is being measured. These usually take the form of a given macro
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In the retail industry‚ it seems as though we are constantly faced with the issue of trying to find new customers. Most of us are obsessed with making sure our advertising‚ displays‚ and pricing all “scream out” to attract new customers. This focus on pursuing new customers is certainly prudent and necessary‚ but‚ at the same time‚ it can wind up hurting us. Therefore‚ our focus really should be on the 20 percent of our clients who currently are our best customers. In retail‚ this idea of focusing
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1 A multi-product newsboy problem with an inventory space constraint Hon-Shiang Lau‚ Amy Hing-Ling Lau Layek L. Abdel-Malek‚ Roberto Montanari Contents 1. Introduction ......................................................................................................................... 2 2. Approach ............................................................................................................................. 2 2.1. 2.2. 3. Mathematical formulation ...
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advantage. The retail industry collects huge amounts of data on sales‚ customer buying history‚ goods transportation‚ consumption‚ and service. With increased availability and ease of use of modern computing technology and e-commerce‚ the availability and popularity of such businesses has grown rapidly. Many retail stores have websites where customers can make online purchases. These factors have resulted in increase in the quantity of the data collected. For this reason‚ the retail industry is a
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INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD INDIA Research and Publications Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead Preeta H. Vyas W.P. No.2007-11-02 November 2007 The main objective of the working paper series of the IIMA is to help faculty members‚ research staff and doctoral students to speedily share their research findings with professional colleagues and test their research findings at the pre-publication stage. IIMA is committed to maintain academic
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politeness behavior in a way that takes into account the constraints on individual behavior that derive from the social setting without assuming that individual cultures are homogeneous or that there is homogeneity across cultures. The theory of relative face orientation We have discussed that Brown and Levinson’s (1987) face-saving politeness theory has been undermined for its inability to be applied universally. In surveying recent studies in cross-cultural communication‚ Mao (1994) mentions Janney
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Growth of Retail Sector in India Submitted by Robin Tayal Course: MPE 2008-10 Section : B‚ Semester 3rd Roll No :- 168 TABLE OF CONTENTS 1. Industry Overview 02 - 06 2. Organized Retail Sector 07 - 09 3. Origin of retail 10 - 14 4. Indian Retail Industry
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