Definition of Retail Marketing Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The word ‘retail’ is derived from the French work retailer‚ meaning ‘to cut a piece off’ or ‘to break bulk’. Retail marketing is comprised of the activities related to selling products directly to consumers through
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Qw]\AAAAS][Q/[W | /Z | \Q | | ]Q\ | | | | FDI in Retail Indi988OAT Kearney (a globally famous international management consultancy) recognized India as the second most alluring and thriving retail destination of the world‚ among other thirty growing and emerging markets. At present‚ other profitable retail destinations of the world are China and Dubai of Asia. Diverse foreign direct investment in indian retail is greatly cherished by most of the major and leading retailers of USA
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Public (BMAD: ITX) | Founded | A Coruña‚ Spain (1974) | Founder(s) | Amancio Ortega Rosalía Mera | Headquarters | Arteixo‚ A Coruña‚ Spain | Key people | Amancio Ortega (Chairman) Pablo Isla (CEO) Ignacio Fernández (CFO) | Industry | Retail | Products | Clothing‚ Accessories | Revenue | €10.41 billion (2008)[1] | Operating income | ▲ €1.609 billion (2008)[1] | Net income | ▲ €1.253 billion (2008)[1] | Employees | 89‚110 (2008)[1] | Subsidiaries | Zara‚ Pull and Bear‚ Bershka
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Determinants of retail store choice: An empirical analysis by Dr. Namrata Sandhu sandhunamrata@gmail.com Dilpreet Singh mail.dilpreet@gmail.com and Richa Dhall asmi2ice@gmail.com Abstract Purpose of research: The current study makes an attempt to establish the most important determinants of retail store choice. Methodology: A well drafted and pretested questionnaire was conveniently administered to 200 respondents in Tricity (Chandigarh‚ Mohali‚ Panchkula). The data was collected
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RURAL RETAIL: AN EMERGING CONCEPT OF RETAILING By: Ms. Sweta Sharma (Assistant professor) Vidya Bhawan College for engineering and technology ABSTRACT The word retail has a very small meaning‚ it means ‘to cut or to break the bulk’‚ however the term Retail Management is not a small concept‚ it has a very broad meaning and a wide framework. When we say that Retailing is dynamic‚ it simply means that it is progressive in nature‚ it keeps on changing itself with the emerging trends
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Retail pharmacies; the next big battle ground? February 16th‚ 2007 · 5 Comments The pharmacy retail trade‚ which is highly fragmented and until now dominated by small chemists‚ is bracing up for a quick revamp. Big industry houses like Ranbaxy (Fortis)‚ Reliance Retail‚ ADAG ( Reliance Health Venture)‚ together with other big multi-verticle‚ multi-format‚ retailers like Pantaloon (Tulsi) and Subhiksha as well as other regional healthcare players like Apollo Pharmacy (Apollo Hospitals Group)‚
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PRODUCT LINES...................................................09 * STORE LOCATION………………………………14 * STORE OPERATIONS…………………………....15 * STOREFORMATS………………….................…..18 * CONCLUSION…………………….................……19 Introduction Retail consists of the sale of physical goods or merchandise from a fixed location‚ such as a department store‚ boutique or kiosk‚ or by mail‚ in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services
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Date of submission: 20-09-2012 RETAIL LOCATION Location is the most important ingredient for any business that relies on customers. It is also one of the most difficult to plan for completely. Location decisions can be complex‚ costs can be quite high‚ there is often little flexibility once a location has been chosen‚ and the attributes of location have a strong impact on a retailer’s overall strategy. In India‚ most retailers prefer to own the property rather than avail of the desired property
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Retail Display Effect of signage and digital display on consumer Behavior Submitted By: Guided By: V.Anusha Prof. Hardeep Singh Roll No.04 PGDM-RM KJ Somaiya Institute Of Management Studies and Research Table Of Contents 1. Abstract…………………………………………………………………………………………………………….....1 2
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in Supply Chain System of MORE Project Proposal SCM Section A Contents Retail Industry in India Potential India’s retail industry accounts for 10 percent of its GDP and 8 percent of the employment to reach $17 billion by 2010. The Indian retail market is estimated at US$ 350 billion. But organized retail is estimated at only US$ 8 billion. Organized retail seems to be a mar 5 % of the industry. The sector is dominated by the local kirana shops‚ owner-managed general
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