PARKER : Penning global strategy Ankita Jain Hrishikesh V Nilotpal Sinha Abhinav Sharma Great Lakes Institute of Management November 18‚ 2011 Caesar had perished from the world of men‚ had not his sword been rescued by a pen. Abstract In this study‚ we look at two strategies adopted by Parker Pen. The first is a highly successful strategy of product differentiation through technological innovation. The second is an unsuccessful execution of globalization strategy. 1 A brief history
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Contemporary Theories of Motivation Motivation is a desire to attain a goal‚ combined with the energy to work towards that goal. It involves the biological‚ emotional‚ social and cognitive forces that stimulate a person’s behavior. In everyday usage‚ the term “motivation” is frequently used to describe why a person does something. “There are three major elements of motivation- intensity‚ direction and persistence” (Robbins & Judge‚ 2011-2012‚ p209).Intensity refers to how hard a person tries
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reason is to influence‚ by changing or improving‚ their actions. Motivation is only one of the central issues in psychology. However‚ it is one of education as well. The importance of motivation in learning has long been established and certainly much has been written about it. However‚ we still seem to encounter a problem when it comes to knowing what motivation exactly is. As Drucker puts it‚ “We know nothing about motivation. All we can do is write about it.” Whatever is being aroused by the
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The expectancy theory of motivation‚ which was first produced by Victor Vroom‚ has become a generally accepted theory for explaining how individuals make decisions concerning different behavioural alternatives. According to Vroom to motivate someone mere offer a person something to satisfy his important needs will not be adequate. In order for the person to be motivated‚ he must also be convincingly sure that he has the ability to obtain the reward. An employee’s motivation increases when he values
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Actually there are people “above” us. These are people who judge us by our work and who wants us to make our work the best. To gain their goals‚ they have to motivate us. In recent years motivation of employees became very important issue discussed in many companies. Some of the companies rely on material motivation‚ such as money. Others prefer nonmaterial forms. There are also many firms and enterprises offering their employees combination of both. In all cases it is necessary for employer to know
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MOTIVATION THEORY AND PRACTICE 1.0 Equity Theory The equity theory was proposed initially by Adams (1963). The focus of the theory has been to understand the motivational aspect of employees. The equity theory is based on the distributive justice principles promulgated to take care of social justice by balancing the economical disadvantages that existed in that period. It focuses on the need for fairness and justice as related to several human behaviors especially used by administrators
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Applying Expectancy Theory as an Approach to Improve Motivation One challenge many companies face is employee motivation. Business success is largely dependent upon the ability for companies to motivate their employees to achieve the best results. Because of this‚ many have researched organizational motivation and theorized on the subject. One widely accepted concept is Victor Vroom’s expectancy theory. Expectancy theory is based on the premise that employees will be motivated to perform at their
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Motivation theories can be classified broadly into two different perspectives: Content and Process theories. Content Theories deal with “what” motivates people and it is concerned with individual needs and goals. Maslow‚ Alderfer‚ Herzberg and McCelland studied motivation from a “content” perspective. Process Theories deal with the “process” of motivation and is concerned with “how” motivation occurs. Vroom‚ Porter & Lawler‚ Adams and Locke studied motivation from a “process” perspective. Process
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The low workforce motivation and poor workforce productivity can create essential problems for a company‚ as the human resource is not only key asset‚ but also the major cost taking up over 75 per cent. Thus as an asset it is very important to take possible return from these expenditure by finding the best ways to meet the needs of people in order to help them to develop themselves to the full. In these essay will be examined HRM policies‚ supported with theories of motivation‚ which are used to
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The motivation theories are different in their predictive strength. I would like to remember the most established to determine their relevance in explaining turnover‚ productivity‚ and other outcomes and assess the predictive power of each. 1. Need theories. Maslow’s hierarchy‚ McClelland’s needs‚ and the two factor theory focus on needs. None has found widespread support‚ although McClelland’s is the strongest‚ particularly regarding the relationship between achievement and productivity. In general
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