Analyse the buying decision process for Smart phones and also to test the effect of reference groups on the buying process SUBMITTED TO- MS. SANCHITA GHOSH SUBMITTED BY- MUKIBUR AHMED REGD. NO- FT-12-MM-515 PROGRAM- PGDM-(Marketing Management) IILM-GSM EXECUTIVE SUMMARY The concept of “Buying decision process” is of prime importance in marketing and has evolved over the years. It’s very much important to know the consumer buying decision
Premium Smartphone Mobile phone Windows Mobile
the body’s energy consumption. All muscles tissues is strong. Most is enduring‚ some of it astoundingly so. Its cells are crowded with mitochondria‚ thousands of little factories constantly turning out molecules of ATP‚ a refined fuel. There are three types of muscles that can be found in our body. Skeletal muscles‚ cardiac muscles and smooth muscles are the basic muscles that we must know. It responsible to contract or shorten and are the machine of the body. In the inside of our body‚ muscles are
Premium Muscle Muscular system Cardiac muscle
INDUSTRIAL‚ INSTITUTIONAL‚ AND CONSUMER BUYING BEHAVIOUR BUSINESS BUYING BEHAVIOR AND BUYING PROCESS Buying behavior can be defined as the activities and decision process that involves in choosing between alternatives‚ procuring and using products and services The behavior of buyers is broadly categories into two types 1) Endogenous factor (These influence are need and motives‚ learning‚ attitude‚ personality and self-concept). 2) Exogenous factors (These factors are culture‚ reference
Premium Decision making Risk
Business marketing is marketing products or services to other companies‚ gov’t bodies‚institutions‚ and other organizations. Ex.McD buy salt to use for its product. Business marketing also includes the marketing of products and services that facilitate their operations. Ex. McD buys paper for packaging of its food. Business marketing can also be to govt agencies and institutions that buy for their use.Ex. photocopy‚ tables and chairs. Business markets are all the organizations that buy goods and
Premium Marketing
November 21‚ 2011 The market of computers has many different options and brands for customers to choose from. Everybody has their own opinion on why they buy a certain brand and what they think are the best qualities on a computer. The knowledge buyers have can vary from someone who knows everything about the computer and how it works on the inside; to the average buyer who mainly needs it for school‚ business‚ or personal everyday use. The big discussion topic on the market is if computer users
Premium Personal computer Macintosh Microsoft Windows
An efficient capital market is one in which stock prices fully reflect available information. Professor Andrei Shleifer has suggested three conditions lead to market efficiency. (1)rationality‚ (2)independent deviations from rationality‚ and (3)arbitrage. This essay will examine investors’ behavioral biases and then discuss the behavioral and empirical challenges to market efficiency. In the attached article‚ James Montier suggested three behavioral biases that investors had. (1) illusion of control
Premium Stock market Fundamental analysis Scientific method
One of the three themes in Super Size Me is the dangerous environment we live in because all fast food restaurants are very close from our houses and many people choose fast foods for their meals. Today‚ many people are exposed to the fast food restaurants and other junk foods. Also the convenience of buying fast food over homemade food is increasing in many families. Everywhere you go‚ you can easily find fast food restaurants and actually in the major cities‚ in every couple block‚ there is a fast
Premium Nutrition Fast food Food
Q. 5 What are the different types of business letters? Explain with example. ANS: Business letter is an old form of official correspondence. A business letter is written by an individual to an organization or an organization to an other organization. Business letters are written for various purposes. One writes a letter to enquire information‚ apply for a job‚ acknowledge someone’s work‚ and appreciate one’s job done‚ etc. As the motive of writing the letter is different‚ the style of the letter
Premium Writing Writing system
Strategies in Business Markets An executive summary for managers and executive readers can be found at the end of this article Positioning strategies in business markets Stavros P. Kalafatis Markos H. Tsogas Charles Blankson Professor of Business Marketing‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Senior Lecturer‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Assistant Professor‚ Grand Valley State University‚ Allendale‚ Michigan‚ USA Keywords Business-to-business
Premium Marketing
ENG211.012 Cause and effect essay on group buying What is group buying? This was a new term to people a decade ago. It means that sellers offer products and services with discount providing a minimum number of buyers would make the purchase. Group buying originated in China‚ and becomes so popular in the world in these several years. There are more and more group buying websites all over the world. In Hong Kong‚ there are also many group buying websites‚ such as Groupon‚ GroupBuya and Groupbuyer
Free Online shopping Electronic commerce Retailing