Marketing management | La Martina | Case Write-up | PROBLEM STATEMENT Lando Simonetti founded La Martina for the purpose of producing and selling functional polo equipment‚ focusing on controlled growth‚ limited availability‚ and embodying the polo lifestyle. Originally developed for polo players‚ the initial customer base of La Martina was comprised of polo players‚ teams and clubs. This niche market‚ with only 7‚000 to 8‚000 professional players and 20‚000 casual players worldwide‚ is concentrated
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clothes use sweatshops‚ which allow for cheap labor costs and few rules controlling working conditions and overtime regulations. Many clothing and footwear companies have been linked to these sweatshops‚ where the working conditions are so bad that in some cases the workers will commit suicide at work. Sweatshops will usually exist in countries that have few laws in place that protect the workers or the environment. Businesses can take advantage of both of these factors‚ as they allow the wages
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to give an introduction of the satellite company described in the case and the concept of business ethics which are of great importance in today’s business world. Secondly‚ we will analyze the case presenting two alternatives which could lead to different behaviors and outcomes. Finally‚ we will provide a recommendation how the key person should act in the described situation from our point of view. Analysis summary of the case The ethical problem is caused by various factors. On the one hand
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We live in a world where consumers access the internet more and more via their smart phones because of mobility and ease. Their sales continue to rise year after year. Due to the mobility of the phone‚ information about location of the device and hence‚ the user proves to be of significant value. Acquiring and utilizing this information forms the foundation of Proximity Marketing. The businesses all around want to have their online presence‚ they want to adapt and incorporate some form of technology
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There are no bad children‚ only bad parents. There are no bad children‚ only bad parents; they are only copying what they see from the different members of the family. It is also known that the role of the family during early children development is very important‚ principally because of its role as an agent of socialization by which the children learn the models to follow. Although the emphasis placed on the early years may be overstated‚ most parents feel that they are responsible for the behavior
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WorldCom: internal audit lessons to be learnt On June 9 2003‚ the U.S. Bankruptcy Court of New York issued a report on the WorldCom accounting fraud that expands on the court’s earlier findings of mismanagement‚ lack of corporate governance‚ and concern regarding the integrity of the company’s accounting and financial reporting functions. Supervised by former U.S. Attorney General Richard Thornburgh‚ the study was commissioned by the court to investigate allegations including fraud‚ mismanagement
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In the novel Things Fall Apart‚ by Chinua Achebe‚ cultural collision changed the way many thought about life‚ or how they wanted to keep doing/ going in life. The main person that it changed the most‚ or affected the most‚ in both a positive and negative way‚ is the character Nwoye. Before he converted to the new culture/ religion‚ which is Christianity‚ Nwoye struggled to be what his father wanted him to be‚ and how he wanted him to act. His father saw him as weak‚ and he much reminded him of his
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Executive Summary The purpose of this case report is to analyze Cisco Systems in terms of its successful factors and current issues. The paper will discuss the current market situation‚ including a S.W.O.T. analysis (strengths‚ weaknesses‚ opportunities‚ threats) as well as some overall objectives and issues regarding to Cisco products. It also comments the implications of the problems in terms of management‚ the marketing mix‚ and competition in further detail. Formulation and evaluation of alternatives
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Marketing Plan for NIKE MM 522 – Keller Gratudate School of Management Executive
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sometimes you make good ones and sometimes you make bad ones. In my case I’ve mad a some bad choices lately. I’ve learned the hard way about making bad choices. In some ways I think learning the hard way was good for me‚ otherwise I might not have learned at all. After being in trouble and experiencing the guilt from putting worry on my parents shoulders‚ I have new motivation to get everything straight with my life. About a month ago I made a really bad decision. I gave a boy named Porfi my phone after
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