2. The Brand………………………………………………………………………... 3-4 3. Brand Positioning………………………………………………………………… 5-8 3.1. Positioning Strategy……………………………………………………….. 6-7 3.1.1. McDonalds………………………………………………………….. 7 3.1.2. Burger King…………………………………………………………. 7 3.1.3. Greggs PLC………………………………………………………… 7 4. Brand Analysis……………………………………………………………………. 9-14 4.1. Brand Identity……………………………………………………………….. 9 4.2. Brand Logo………………………………………………………………….. 10 4.3. Brand Name………………………………………………………………… 11 4.4. Brand Image………………………………………………………………
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“New exciting ideas and perspectives on brand building!” Philip Kotler 4TH EDITION THE NEW BRAND MANAGEMENT Creating and sustaining brand equity long term STRATEGIC J N KAPFERER I THE NEW BRAND MANAGEMENT STRATEGIC ii ‘After reading Kapferer’s book‚ you’ll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature.’ Philip Kotler‚ Northwestern University ‘A real
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Reason for Referral Samuel Seium was referred by his school counselor for an assessment to help develop a treatment plan to implement with his current counseling sessions. Since starting graduate school full-time at George Mason University the client has reported issues balancing school‚ work‚ and his social life. The client has been attending weekly counseling sessions for two months and presented stress‚ decreased appetite‚ and sadness. Background Information Samuel Seium
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Case Analysis The Maggi Brand in India Brand Extension and Repositioning Background of Maggi: Nestle India Ltd. (NIL) is the Indian subsidiary of the global FMCG major‚ Nestle SA. Maggi Brand was introduced to the Indian consumers by NIL with the launch of Maggi 2 Minute Noodles‚ an instant food product‚ in 1982. With the launch of Maggi noodles‚ NIL created an entirely new food category - instant noodles - in the Indian packaged food market. Initially Nestle tried to position the Noodles in the
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had stayed behind in India. The relations between the two communities were poisoned further by the tribal invasion of the state of Jammu and Kashmir. With the raiders aided and equipped by the Pakistani army‚ the religious conflict had‚ inevitably‚ become a national one. A bloody battle was on in the high mountains of the Himalaya‚ as the Indian Army sought to rid Kashmir of the intruders. Six weeks after Godse fired those three shots from a Beretta pistol in New Delhi‚ the then undivided Communist
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Strategic Brand Management Assignment 2 - Top Global Brands PEPSI Submitted By: Archit Kumar Singh (91127) Dinesh Joshi (91131) FMG 18 C Q1 What were the factors that enabled the brand to flourish from launch to the current period and build brand equity? You might wish to examine marketing mix elements and brand resonance model critically in this context. Ans: Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. The drink was first made in the 1890s
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internet. Famous brands have more traffic in their internet sites. Source: Security and Exchange Commission Filings: Mckinsey Analysis From the given picture we can see the changes in the business sector because of internet. For the expansion of internet business competition in the internet based business sector has increased a lot. Now small companies are going in the competition with the big companies. So it is very hard to get monopoly market for a brand. Making a very efficient brand is very hard
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If there wasn’t the Confederation of Canada‚ we would still be a colony of Britain or part of the United States. There were many reasons for the Confederation of Canada. Three of them were the need for railroads‚ the threat of American expansion and the desire to expand settlement west. As I stated before‚ one of the reasons for confederation was a need for railroads. There were many obstacles separating the United Province of Canada from the Atlantic colonies. Some of these obstacles were the
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Table of Contents Executive Summary 3 Reason to Choose Lamborghini 4 Brand History 5 1963-72……………………………………………………………………………………………………………………………………………6 1973-87 7 1987-93 8 1994-98 9 1998 and beyond 10 Brand Summary 11 Brand Values 12 Points of Parity 12 Unique Selling Point 13 Brand Distinctive Features 13 Brand Identity and Equity 14 Points of Difference 15 Brand Architecture 15 Marketing Environment 16 Target Market….…………………………………………………………………………………………………………………….………16 Competition………………………………………………….……………………………………………………………………………
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Faith and Reason: Their roles in religious and secular life Donald A.Crosby In Faith and Reason‚ Donald A. Crosby analyzes dynamics of faith and how the interaction between the two enables us to live meaningful lives .He aims to correct misconceptions and inaccurate assumptions about both faith and reason-especially associating faith only with religious expressions and communities ‚and reason exclusively with secular life and scientific cultures . He argues that we must recognize and strive
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