Asia-Pacific Journal of Management Research and Innovation http://abr.sagepub.com/ Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy A.N. Sarkar Asia-Pacific Journal of Management Research and Innovation 2012 8: 39 DOI: 10.1177/2319510X1200800106 The online version of this article can be found at: /content/8/1/39 Published by: http://www.sagepublications.com On behalf of: Asia-Pacific Institute of Management Additional services and information
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GREEN MARKETING PRACTICES OF INDIAN FIRMS Introduction According to the American Marketing Association‚ green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of
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Current Situation and Movement of Green Marketing in China – Analyze its Resources and Performance Li Hai-e School of Management‚ South-Central University for Nationalities; WuHan 430074‚ China Abstract: Green marketing is very important in 21 century. From the main strength of implementation‚ to analyze why our green marketing is backward‚ thinking the government should be the leading strength. On the base‚ the paper brings forward the principal measures government should strengthen and how to
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| Green Marketing | [Type the document subtitle] | Osman Mansoor- 20092465 5/16/2011 | Abstract: This paper is a literature review on green marketing that provides a brief explanation on such a marketing concept and the main intentions of promoting green products. It discusses the reasons to why there was a stumble in this arena during the late 19th century. Inspite of the world’s growing concern for the environment‚ lack of belief by the consumers‚ high price for the green products
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INTERNATIONAL GREEN MARKETING INTRODUCTION This is a summary on a journal of international green marketing by Gurau and Ranchhod (2005)‚ which addresses issues that influence marketing of ecological products. Following this is a critique of the article‚ intending to identify if any of these claims made by Gurau and Ranchhod are valid and significant. SUMMARY Gurau and Ranchhod (2005) argue that‚ unlike the British‚ Romanian firms export ecological products using foreign agents. A major
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A Study on the Impact of Green Marketing on Purchasing Decision as Perceived by Young Professionals on Makati City A Research Paper Presented to Ms. Lydia A. Basaysay In Partial Fulfillment for the Requirements of the Course in Communication Arts II Presented by: Angel Joy Mandigal Far Eastern University-Makati October 4‚ 2012 I. INTRODUCTION In the late 1980’s there are various environmental disasters
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NANYANG TECHNOLOGICAL UNIVERSITY AB 0501 Green Marketing Individual Critique Report Word Count: 1‚079 By Desmond Leong The Subject Matter The subject matter of the article revolves around the benefits of purchasing an electric car over conventional fuel powered cars. The article also addresses the various aspects beyond the traditional debate on whether electric cars are simply a greener alternative to fuel powered cars‚ it dwells‚ albeit not too deeply‚ at the political perspective of
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THE LEVEL OF EFFECTIVENESS OF MARKETING PRACTICES AND CUSTOMERS SATISFACTION OF SAINT MICHAEL COLLEGE OF CARAGA A Thesis Presented to The Faculty of Saint Michael College of Caraga College Department Nasipit‚ Agusan del Norte In Partial fulfillment for the Graduation of the Course Bachelor Of Science in Business Administration Major in Financial Management by; Alexis V. Medalle Anna Marie P. Hermoso Glorielyn V. Lauro Jessa S. Jugarap Ronalyn
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Green marketing has been an important academic research topic since it came about (Coddington‚ 1993; Fuller‚ 1999; Ottman‚ 1994). Attention was drawn to the subject in the late 1970’s when the American Marketing Association organized the first ever workshop on ‘Ecological Marketing’ in 1975 which resulted in the first book on the subject‚ entitled‚ ‘Ecological Marketing’ by Henion and Kinnear in 1976. The first definition of ‘green marketing’ was according to Henion (1976); “the implementation
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Rising Trend of “Marketing Green” Abstract Eighty-five percent of the industrialized world’s citizens believe that the environment is the number one public issue. The concern about the environment has produced a new kind of consumer who requires a new brand of marketing. This research paper will give an overview of the rise in the number of companies stepping into the arena of Green Marketing. The paper will discuss what the benefits are regarding advertizing with the Green customer in mind
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