Attitudes • • • Cognitive (Head) Knowledge‚ Beliefs and disbeliefs about a brand or product Affective (Heart) Positive or negative feelings towards a brand/product Conative Actual buying behaviour Reference Groups • • • Membership groups- professional‚ social or lifestyle Aspirant groups- (realistic or otherwise) Dissociative groups- Aversion to group or to associated products/lifestyles Segmentation • • • • • Geographic- Nation & Region Demographic – Age‚ Sex‚ Class Geodemographic- HousingArea Psychographic
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share ............................................................................. 9 1.1.1. 1.1.2. 1.1.3. 1.2. Online Social Media ............................................................................................................. 10 Online Social Networks ................................................................................................ 10 Social Communities ...................................................................................................... 10 1
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Prezi Prezi is an online presentation tool that takes the concept of a Microsoft PowerPoint presentation to a whole new level. This interactive web-based social media resource offers presenters the ability to illustrate their notes‚ ideas‚ and bullet points in an eye-catching and interactive way. Using an unlimited canvas space‚ a presenter can create a non-linear presentation where the viewer has control over element advances and interactive functions embedded within each presentation. According
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Are Social Networking Sites Good For Society? Social networking is not a new phenomenon. Social networking consists of websites that allow users to stay connected with their family members‚ friends and to make new friends online through free web-based programs. (Nations) Social networking started when there was a website called sixdegrees.com whose designers believed that all people in this world are related somehow with in the range of six degrees separation. For example‚ Abby and Bella are friends
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technology and the media in general (Smith et al.‚ 1996). Trust and privacy concern within Social Networking Sites is a topical subject. Moreover‚ the fact that millions of users are on these sites leads to the assumption that certain amount of trust is involved. Dwyer et al. (2007) found that Facebook users have a greater amount of trust and share more information. But what is about companies? Do they trust Social Networking Sites? Since security/privacy is an important issue in the area of information technology
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I. Introduction Social Networking involves the use of the internet to connect users with their friends‚ family and acquaintances. It is the grouping of individuals into specific groups‚ like small rural communities or a neighborhood subdivision‚ if you will. Although social networking is possible in person‚ especially in the workplace‚ universities‚ and high schools‚ it is most popular online. Social networking websites are not necessarily about meeting new people online‚ although this does happen
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Cheyenne Bevins ENG112B- L. Preston Argument Essay 1 Social Networking in the Classroom Social media is largely becoming‚ if not already‚ a large part of everyday life. Now it has even become a part of education and the classroom. The site Facebook has over five-hundred million users and the vast majority of the people in society today‚ even grandmas‚ use Facebook daily. According to OnlineUniversities.com‚ “Social media may have started out as a fun way to connect with friends
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Privacy concerns with social networking services Social networking sites vary in the levels of privacy offered. For some social networking sites like Facebook‚ providing real names and other personal information is encouraged by the site(onto a page known as a ‘Profile‘). These information usually consist of birth date‚ current address‚ and telephone number(s). Some sites also allow users to provide more information about themselves such as interests‚ hobbies‚ favorite books or films‚ and even
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advantages of social networking for multinational companies in the era of globalization (a critical analysis) Introduction - Introduction to social networking - Popular social networking Main Body Part 1 The social networking promotes multinational companies. 1.1 Social networking makes people around the world know the company. a. There are millions of people of people using social networking. b. Social networking users have continuously increased. Part 2 The social networking creates
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I. Introduction Social networking is an online service focusing on reflecting and building of social networks or relations among people sharing same interests‚ activities or backgrounds. These services or sites allow the user to create a virtual representation or profile showcasing one’s likes‚ dislikes‚ interests‚ activities etc and also providing some additional services. Most of these services are internet based thus providing the users to interact with other fellow users easily. In 1994
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