Executive Summary The soft drink industry in India has two major players‚ Pepsi and Coke. Besides these there are some local players at different market‚ operating with different market share. But they are not a big threat to the market share of either Pepsi or Coke. However as of now the two big names in cola industry are only two top U.S. players Pepsi and Coke and the fight for acquiring the market is always going between these two players and the Cola industry has along seen a COLD WAR
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world‚ Pepsi has implemented several smart strategies in the last decade to improve its turnover and profits. Pepsi-Cola’s expansions in snacks like Lays‚ Quaker oats‚ Cheetos and Kurkure have given them an edge over Coca-Cola. Although‚ Coca-Cola is still the number one selling brand‚ Pepsi has reduced their dependency on soft drinks by expanding their product mix. We all know that the marketing mix is a dynamic process and is always changing with prices and promotions. However‚ Kudos to Pepsi‚ who
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market because of which a clear differentiation is required to place your product in the market. Here marketing communication comes in a picture which enables the marketer to promote their product in a much better way. Marketing communications is nothing but the science and art of communicating information that the company wants to tell to the public. The information could be related to the marketing of a product‚ talk about a new product launch or community initiatives taken by the company. The whole
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------------------------------------------------- 1.0 Introduction Pepsi was first introduced as "Brad ’s Drink" in New Bern‚ North Carolina‚ United States‚ in 1898 by Caleb Bradham‚ who made it at his home where the drink was sold. It was later labeled Pepsi Cola‚ named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903‚ Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse
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guy and the lovely lady finally get to know one another‚ date for a couple years and eventually ask this wingman to be their best man at the wedding. In the case of business‚ marketing is your wingman. Marketing is the guy who goes and talks your product up to the consumers you really want to impress. Without marketing‚ consumers may never have fallen in love with products such as Nike shoes and CoverGirl makeup. While these commercial wingmen may seem overbearing and annoying at times‚ they
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A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai “A study to understand market acceptability of Pepsi Atom” under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide
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DILKUSH KHANDELWAL ASSIGNMENT: INTERNATIONAL MARKETING GENERAL INTRODUCTION India with a population more the 100 cores is potentially one of the largest consumer markets in the world With urbanization and development of economy‚ tastes and interests of the people changes according to the advance nation. Marketing is about winning this new environment. It is about understanding what consumers want and supplying it more conveniently. Marketing deals with identifying and meeting human needs
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MEP: Demonstration Project UNIT 6 1. Teacher Support Y9A Probability Extra Exercises 6.1 The following probability line shows the probabilities of 6 events‚ A‚ B‚ C‚ D‚ E and F. A B C 0 D E F 0.5 1 (a) (b) Which event is the most unlikely to occur‚ but is not impossible? (c) Which event is impossible? (d) 2. Which event is certain to occur? Which events are more likely to occur than C? The diagram shows a jar containing red (R)
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Economic Problem In: Social Issues Economic Problem Topic 2: “The solutions to economic problems are regional rather than global” The topic asks you to debate whether the problems the world faces are better dealt with regionally‚ or globally. It wants you to look at the strengths and weaknesses of global institutions and compare them with the strengths and weaknesses of regional ones. Examples of a regional organization are the European Union‚ NAFTA‚ ASEAN and Mercosur. Examples of global
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1. Rationale of the study Our new technology the energy transfer wherein energy can be transferred from a source to a load via coupled magnetic resonance in the non radiative near field that can be used in some equipment that used in some electric energy as a source like the electric vehicles (EVs). We can use this energy transfer as a charger to EVs by microwave beams and laser beams to realize the remote energy supply using directional antenna. However when there is a obstruction in the path
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