Read the case titled "Starbucks‚ Bank One‚ and Visa Launch Starbucks Card Duetto Visa" in the Resources and address the following components in your assignment: • Answer discussion questions 2 and 4 at the end of the case. 2. Build the management-research question hierarchy for this project. Step 1: Management Dilemma Is there a brand fit between credit card and Starbucks? How does the customer value the different benefits being offered by the Starbucks Duetto Visa card? How does the customer
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anthropologists for conducting field research. Sociologists tend to use the term field research or participant observation. Ethno means "people" and graphy means "to describe something." Ethnography is describing people and/or their culture from their perspectives. In other words‚ ethnography describes the meaning of the situation from the point of view of the participants. How do the participants under study make sense of the world in which they are participating? Ethnographers and field researchers
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PPA 696 RESEARCH METHODS DATA COLLECTION STRATEGIES II: QUALITATIVE RESEARCH What is Qualitative Research? Participant Observation Stages in Participatory Observation Differences between quantitative and qualitative research Problems with qualitative studies What type of field observation to use? What is Qualitative Research? Qualitative research is aimed at gaining a deep understanding of a specific organization or event‚ rather a than surface description of a large sample
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the new way to create “new forms of expression and new forms of community and new forms of identity.” Wesch and his team started getting on Youtube‚ and participating in this community to give these consequences. In anthropology‚ we call participant observation‚ “is a research method for learning about culture that involves living in a culture for an extended period while gathering data.” (Miller. Page 30) In the study culture‚ there have some ideas interesting presented by Michael Wesch. First
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3 FIELDWORK AND ITS INTERPRETATION Theory without data is empty‚ but data without theory are blind. — C. Wright Mills FIELDWORK Anthropology distinguishes itself from the other social sciences through the great emphasis placed on ethnographic fieldwork as the most important source of new knowledge about society and culture. A field study may last for a few months ‚ a year‚ or even two years or more‚ and it aims at developing as intimate an understanding as possible of the phenomena investigated
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group observations‚ surveys‚ and census taking. These methods will produce efficient‚ realistic‚ logical‚ and thorough outcomes. A qualitative method used in sociology is participant observation. These subjective observations will focus on an interpretive approach on describing a situation and or a detailed look of a group’s day by day activities‚ history‚ personal accounts‚ and similarities. The result of this method of research communicates a through and detailed description and observation and
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UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Advanced Subsidiary Level and Advanced Level w w w e tr .X m eP e ap .c rs om * 8 0 6 0 0 9 9 3 7 3 * SOCIOLOGY Paper 2 Principles and Methods 2 Candidates answer on the Question Paper. No additional materials are required. READ THESE INSTRUCTIONS FIRST DO NOT WRITE IN ANY BARCODES. Write your Centre number‚ candidate number and name on all the work you hand in. Write in dark blue or black pen. You may use
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and B. Chadwick4 IN BRIEF • Interviews and focus groups are the most • • common methods of data collection used in qualitative healthcare research Interviews can be used to explore the views‚ experiences‚ beliefs and motivations of individual participants Focus group use group dynamics to generate qualitative data PRACTICE This paper explores the most common methods of data collection used in qualitative research: interviews and focus groups. The paper examines each method in detail‚ focusing
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held out hope Valentine would more pervasively document the experiential impacts of his argument on the participants; there are fleeting inferences but not hardly enough. Given its original publishing date‚ perhaps it is time for the obligatory re-issue? I was surprised by the many awkward moments Valentine shared (including but not limited to being spotted taking notes during participant observation and‚ perhaps most poignantly‚ using tone-deaf drag humor to compliment a trans* sex-worker he recognized
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their fieldwork process. Many ethnographers are expanding on the way they interact with individuals in who can provide information on the subject at hand. Currently ethnography’s primary means of collecting information is still done through participant observation and conducting key informant interviews. Which still gives a generous deal of information to the researcher but another way to become informed of a culture is becoming immersed into their world. For an ethnographer to do this they may need
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