Dove Campaign for Real Beauty Marketing Management Submitted by: Conor McGinnity Student Number: Table of Contents Introduction 2 Brand Values of Dove 2 Objectives of the campaign 2 Target Market 3 The Big Idea 3 Bringing the Big idea to Life 3 Communication touch points 5 Criticism for the campaign 5 Conclusion 6 Bibliography 7 Introduction Dove is a well-known brand by Unilever that sells beauty products for women. The brand is known for the moisturising action of its products and its
Premium Brand Advertising
Exploring Transitions - Educating Rita Defining the concept Transition means to move from one situation or place into another different situation or place. The transition from one phase of life or social context into another can change the person who is moving as well as those they meet along the way. (How is this related to Educating Rita?) The process of transition can affect people in various ways. Some may be challenged or confronted by the experience while others may find the transition
Premium Education School Learning
Comic conventions in ’Educating Rita’ The 1980’s play Educating Rita by Willy Russel shows many of the main features of comedy. It involves two different societies clashing‚ for example. Rita‚ a hairdresser who comes from a working class family and is married to Denny whose aim in life is to have a baby‚ wants to get educated. She meets Frank‚ her tutor in the open University who comes from an upper class family. In the beginning‚ Rita appears to be the typical working class women. She is
Premium Working class Middle class
Introduction Dove Inc. is a well-known body care brand that has played a key role in the body care industry since it’s introduction in 1955. Many women identify with Dove because of their large array of products that are available to them and because of their strong advertising campaigns. In January 2010‚ Dove Inc. launched their new product line that was to cater specifically to men. Initially‚ Dove Men+Care was advertised to gain recognition by a female target base. After women were familiar
Premium Brand Brand management Advertising
World Speech “Explain how Educating Rita and Step Brothers portray the consequences of moving into the world” When a person moves into the world‚ they are often met with consequences for seeking this change. Willy Russell’s “Educating Rita” and Judd Apatow’s “Step Brothers” portray both positive and negative consequences of this change. Both protagonists experience the change of moving into a new life; however they are met with different consequences. Rita is first portrayed as a poorly educated
Premium Social class Educating Rita Manners
be limits and extends of an Individual freedom. This is explored in both the text "Educating Rita" by Willy Russell and "Pursuit Of Happiness" by Gabriele Muccino. In the text "Educating Rita" by Willy Russell‚ Frank is an alcoholic academic educator who has taken on the tutorship to pay for his drinks‚ and Rita‚ who is dissatisfied with her work and social life and seeks inner growth by signing up for an open university english course. Rita speaks in local dialect filled with slang and swearing
Premium Social class The Pursuit of Happyness Sociology
Rita Dove’s imagery and writing style made this poem fairly clear. It tells the story of one woman’s typical day. The mother is exhausted by each day. She barely gets a rest. I did a bit of research on this poem‚ and I found out that Dove published “Daystar” in a collection of poems in 1985. It was the year that caught my attention. Current society prides itself on gender inequality‚ though it is obvious to anyone who looks that is not a reality‚ yet it has been getting better. The women in 1985
Premium Woman Gender Gender role
When considering the product Dove it is a deodorant which gives extra protection for people who have body odor and it helps when a person needs it to protect from getting body odor‚ therefore Dove deodorant won’t make the move‚ the tag line that Unilever use for Dove will be used by unity Consultant to promote the product by using a new promotional campaign. Basically Dove has wide range of antiperspirant deodorants to protect people from getting body odor and it gives 24 hours protection‚ further
Premium Advertising Target market Target audience
The story of Rita Hayworth and Shawshank Redemption starts in 1947 when Andy Dufresne arrives at Shawshank prison. Unlikely the other convicts Andy is not a hardened criminal. He is a soft-spoken banker convicted of killing his wife and her lover. Andy claims he is innocent. Soon after he arrives at the prison "The Sisters"‚ a gang of prison rapists led by Bogs Diamond‚ turn their attentions to Andy. The story is narrated by Red. He is "the guy who can get stuff." Red his well known for being
Premium The Shawshank Redemption Morgan Freeman 67th Academy Awards
BEAUTY” CAMPAIGN FOR DOVE Ashish Daga Pramod Heballi H.P. Panda Megha Khamparia Sangeeta Dass Wasim Mukkaram INTRODUCTION OF UNILEVER Anglo-Dutch company. Formed in the year 1930 by the merger of “British soap makers lever brothers” and “Dutch margarine producer union” in Rotterdam. Leading manufacturer & marketer of foods beverages‚ personal care products. Famous brands are knor‚surf‚vaseline‚sunsilk‚lux lifeboy etc. Unilever’s "Real Beauty" campaign for Dove. PRODUCT SEGMENT-WISE
Premium Unilever