Assessment of Green Marketing in Lebanon By Eva Hajo and Hussin Hejase* Green marketing is a global term which indicates marketing eco-friendly products. As per Mr. J. Polonsky (1994)‚ green marketing can be defined as‚ “All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of these needs and wants occur with minimal detrimental input on the national environment.” According to the American Marketing Association‚ green marketing
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after Hitler’s reign as Chancellor of Germany. In the play‚ The Diary of Anne Frank‚ written by Frances Goodrich and Albert Hackett‚ Anne Frank’s story of hiding in the Secret Annex is communicated through her father reading her diary and a third person point of view. Anne states in her diary that “in spite of everything‚ I still believe that people are really good at heart.” Anne is correct‚ which is shown through the Franks’ kindness‚ President Hindenburg and Adolf Hitler’s selflessness‚ but proven
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Thomas Jefferson is considered to be one of the most influential people in American history. He’s made many achievements during his presidency. He wrote the Declaration of Independence‚ made the country larger with the Louisiana Purchase‚ and made the country what it is today. Even with those achievements‚ it doesn’t change the fact that he was a slave owner and a racist to other races.Thomas Jefferson is a hypocrite because his ideas on slavery‚ biracial relationships‚ and other races contradicted
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Another winner of the National Youth Arts Artist of the Year Award‚ Julia Davis is a staple at the Musical Theatre of Anthem. Some of her favorite roles in the past couple of years have been Cosette in Les Miserables‚ Jellylorum/Griddlebone in CATS‚ Cinderella in Into The Woods‚ Narrator in Joseph and the Amazing Technicolor Dreamcoat‚ Carrie in Carrie the Musical‚ and Ronnette in Little Shop of Horrors. She has won Upscale Singer’s Scholarship awards for both 2013 and 2014 and was runner-up for
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Research on factors of green purchasing practices of Chinese Green purchasing is a key strategy for enterprises to reduce waste and improve efficiency and enhance competitiveness. Based on the survey of 144 companies‚ five Principal components of green purchasing practices were extracted through factor analysis using SPSS statistic software. And then‚ regression analysis were conducted to verify the hypothesis‚ it drawed a conclusion on leaders’ support will boost the green purchasing practices
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society. The European countries in the late fifteenth century were in competition with each other to perfect these ideas. They wanted more power‚ wealth‚ resources‚ and perfection of society. They wanted to create utopia. But what is a utopia? The word was first mentioned by Thomas More in his book titled Utopia‚ published in 1516. (8) This was after the beginning of European exploration in the Americas‚ yet it holds key information in understanding the concept of utopia which the royal families of Europe
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Executive Memorandum: Keurig Green Mountain The purpose of this memorandum is to request funding for the expansion of Keurig Green Mountain’s coffee business to Kuwait. Keurig Green Mountain is a beverage system company that has developed innovative technology and brand partnerships to dominate the personal beverage market in the United States and Canada. The coffee based company has more than 80 brands and 575 beverage varieties (Keurig Green Mountain‚ 2016). The company has experienced a 4.4
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THE GREEN MILE AN AMERICAN CLASSIC “The Green Mile” ‚ is am american farovite. This is a film by castle rock entert Ainment. it’s a film with something for everyone. The Green Mile is base off a Book by the great writer Stephen King. The movie was true the
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this report‚ we analyze the data presented in the “Green Ox” case‚ with a view to determining a marketing strategy for Palmer Jackson‚ Inc. The time is fall of 2003; the data presented is with reference to this‚ if not explicitly stated otherwise. All market research data has been provided by Marketing Studies‚ Inc. Other mentioned data has been taken from the case. Data from any other sources is explicitly identified. Attribute/Benefit Analysis As per consumer research‚ the following is the list
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Text Analysis THE GREEN DOOR BY O’HENRY The text under analysis is a story written by O’Henry. His real name is William Sidney Porter and O. Henry is his pen name. O. Henry is an American short-story writer of the late 19th century. He is a representative of realism‚ who wrote about the life of ordinary people in New York City. Typical for O. Henry’s stories is a twist of plot which turns on an ironic or coincidental [kəuˌɪn(t)sɪ’dent(ə)l] (випадковий) circumstance. Although some
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