SUNSILK – INNOVATIVE MARKETING STRATEGIES 1. INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather the penetration levels of shampoo in the India has been commendable. The shampoo market in India is estimated to be Rs 2‚500-3‚000 crore. The shampoo market is India is categorized according
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Tyler Bradley 9/30/2014 Eng 101 Does Money bring Happiness? “My well being depends on me getting all that I desire.” “Life is limited. There isn’t enough for everyone.” "They don’t cut you no slack. You give and you give and they take.” “The urge to splurge is driving folks to spend‚ spend‚ and spend like never before. But is it true?” We have been told that the wealth of money brings us to success and happiness‚ but does it? Does our life depend on it? Or we are driven
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Most of the people think that Money will do everything and start doing everything for the Money. This approach or human tendency leads to chaos everywhere in the world and sometimes result in invasions and wars. The results of the same are fruitless and dangerous for the mankind. At the same time if all the rich people in the world divided up their money among themselves there wouldn’t be enough to go around and world will be much happier place to live then. Money was never a big motivation for me
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CHAPTER ONE 1.0. OVERVIEW OF PORTFOLIO MANAGEMENT The main aim of private sector is to seek profit‚ their capacity is to earn profit‚ depends on their investment policy among others. Its investment policy‚ return‚ depends on the manner in which it manages its investment portfolio. Thus‚ organizations investment policy emerges from a straight forward application of the theory of portfolio management. Portfolio management therefore‚ refers the prudent management of an organization (banks) assets
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“Whenever you feel like criticizing anyone‚’ he told me‚ ‘just remember that all the people in this world haven’t had the advantages that you’ve had.’ This quote demonstrates the nature of the American Dream. Fitzgerald uses characters to demonstrate that he feels the American Dream is a failure. This can be seen most clearly through the characters of the Buchanan’s‚ the Wilson’s‚ and Gatsby himself. Fitzgerald uses the characters of the Buchanan’s to demonstrate the American dream as a failure
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A comparison of competitiveness of Chinese mobile phone manufacturers and foreign manufacturers in China Outline Introduction Methodology Analysis Conclusion References Introduction Purpose of this research 1.identify the competitive environment of mobile phone industry 2.find some suggestions for Chinese mobile phone manufacturers The reasons why i choose this topic 1.interest 2.mobile phone seems to be necessity goods Research questions 1.In the current competitive market‚ what is the position
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Company Perspectives: Our long history of strong performance comes from absolute focus on our core global businesses‚ combined with a successful worldwide financial strategy. This financial strategy is designed to increase gross profit margin and reduce costs in order to fund growth initiatives and generate greater profitability. Key Dates: 1806: Company is founded by William Colgate in New York to make starch‚ soap‚ and candles. 1857: After founder’s death‚ company becomes known as Colgate
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Confidentiality Poster Confidentiality as a principle suggests that you keep information about clients private in order to safeguard their dignity and their right to the basic privacy afforded to every other individual. To maintain confidentiality you store all clients information in a locked place where only care staff can access. You do not share clients information with any other persons other then care staff and the client. Unless there is an emergency where medical practitioners may need
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Supermarket culture expanding in Bangladesh By Ranjan De Silva Introduction Bangladesh is a relatively new player in the world modern food retail scene and we have a lot to go. The future for the Bangladesh modern food retail industry is promising and it is also article attempts to identify where Bangladesh is in the world in terms of the modern the rest of the world and what lessons we can take to grow the industry in Bangladesh. The term ’modern trade’ is used to describe the super store business
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------------------------------------------------- DKNY DONNA KARAN NEW YORK < Diya Diamonds.. | | Dockers.. > | 2 DKNY Donna Karan New York | Parent Company | Louis Vuitton Moet Hennessy (LVMH) | Category | Apparel and accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Be Delicious | USP | Practical‚ comfortable‚ refined clothing | STP | Segment | Women and men who look for simple‚ casual clothing with affordable price | Target Group | Middle aged Women
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