business model unlike most other retail shops‚ Costco is an exclusive membership warehouse club that strives to offer members the best prices and a variety of superior quality products. The first Costco warehouse was opened in 1983 in Seattle and has rapidly expanded worldwide over the span of two decades‚ with hundreds of outlets internationally in Mexico‚ Canda‚ Asia‚ Australia and the United Kingdom (Costco Wholesale 2014). The average Costco customer is found to be a college graduate earning
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i. Size 1. Retail Sales: a. 1988 = $60.2 million b. 1989 = $65. 4 million c. 1990 = $68.6 million 2. Unit sales: d. 1988 = 1‚197‚000 e. 1989 = 1‚294‚000 f. 1990 = 1‚358‚000 ii. Nature of competition 3. Addition of new ingredients in mouthwash products 4. Mouthwash Flavors g. Increased industry growth sales
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Costco Wholesale Corporation Costco is open to the public and also features privately owned brands like Kirkland signature. Costco Wholesale Corporation is a membership-only warehouse club and is the second largest retailer in the United States‚ the seventh largest retailer in the world and the largest membership warehouse club chain in the United States. Costco employs 126‚929 full and part-time workers in the United States‚ and 185‚207 full and part-time employees worldwide. Costco offers lower
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1.Proctor & Gamble’s business strategy seems to be to find creative ways to maintain the popularity and marketability of their current products as well as to continue to progress and cater to the needs of the “Facebook Generation” by creating newer‚ more modern brands. Collaboration and innovation play an integral part in that business strategy. As stated in the case study‚ Proctor & Gamble is a huge company with over 100‚000 employees. This means that there are over 100‚000 ideas for how to maintain
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Material total‚ price and usage Practor & Gamble original budget for the product Alpha 577 does not include the variances in material total‚ price and usage. To create a budget‚ its necessary to calculate all the direct and indirect costs‚ usage and their variances of the materials used. The direct material costs can be traced in full to the product‚ service or department that is being cost. The indirect material costs cannot be traced directly to the product‚ service or department and are
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inventory turnover. These goods are bulk-packaged and marketed primarily to large families and businesses. Costco does not carry multiple brands or varieties where the item is essentially the same. It provides members with a selection of only about 4000 items‚ this results in a high volume of sales from a single vendor‚ allowing further reductions in price‚ and reducing marketing costs. Costco also saves money by not stocking extra bags or packing materials; to carry out their goods‚ customers must
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Assignment for Course: Submitted to: Submitted by: Date of Submission: Title of Assignment: Costco Case Study CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data‚ ideas of words‚ whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this
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1.What is the company name and contact information: physical and/or mailing address(es)‚ web site address‚ phone number(s). Costco Wholesale Corp 999 Lake Dr. Issaquah‚ Washington 98027 United States www.costco.com 1-425-3138100 2.In what type of business is this company involved? Costco is a members-only warehouse club retailer that provides low prices on a limited selection of nationally branded and selected private-label products. 3.Identify one of the company’s industry NAICS codes
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Procter and Gamble HISTORY American multinational consumer goods co. Headquarters: Cincinnati‚ OH Founded 1839 2012 $83.68B dollars in sales High 3Q 2010 earnings made analysts question if it was attributed to P&G lowering product prices. There are consistent price increases and decreases within the markets of Procter and Gamble. Reverts to pre-crisis 2008 when in inflation in central and Eastern Europe was still climbing. P&G raised prices during this time to off-set inflation
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Case study : Proctor and Gamble Can you name the best marketing company in the world? It is a very difficult question. Too often we confuse big revenues‚ innovative products‚ famous brands or remarkable ad campaigns with marketing excellence. Don ’t get me wrong: all of the above are wonderful corporate assets‚ but they do not necessarily denote marketing excellence. A truly great marketing organisation displays excellence in all fields of our discipline. And that is why I have no hesitation in
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