A DISSERTATION ON INFLUENCE OF PACKAGING OF CADBURY PRODUCTS ON CONSUMER PURCHASE DECISION Submitted in partial fulfillment of the requirement for MBA Degree of Bangalore University BY VIKRAM RAJPUROHIT Register Number 06XQCM6085 Under the guidance of Prof. JAIRAJ NAIR M.P.Birla Institute of Management Associate Bharatiya Vidya Bhavan Bangalore-560001 2006-2008 DECLARATION I hereby declare that the dissertation titled “INFLUENCE OF PACKAGING OF CADBURY PRODUCTS ON CONSUMER PURCHASE
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SUMMARY Chocolates had its beginnings in the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made a bitter frothy chocolate out of them. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to bring out chocolates in the currently popular solid form. The main ingredient of chocolates is cocoa‚ grown mainly on the equatorial zones of South America. The other ingredients that go into the making of chocolates are: sugar
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To state it simply‚ I am a true and proud chocoholic (choc•o•hol•ic; noun:a person who is excessively fond of chocolate). Quite often‚ I find myself in need of snacks‚ chocolate‚ cupcakes‚ and among all the junk food I eat M&M is my favorite candy to buy. Growing up‚ I always wonder why the different colors in the M&M bags were not equally distributed. Common sense tells me mass production of the different colored shells are made and then combined along the way before being distributed in their individual
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Cadbury’s in India The word ‘chocolate’ has been traced back in ancient times from central America –civilizations Aztec and Maya ‚Chocolate made from roasted cocoa beans was mostly enjoyed and relished all over the history as a drink . In ancient times as the expensive cocoa were gifted when a newly born arrives in a family or any religious occasions. Even the traders used to exchange it for jade‚ clothes etc.‚ till recent times the chocolate has been just the plain chocolate. However Sir Hans Sloane
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CADBURY INDIA LIMITED Cadbury India Limited is the biggest chocolate importer and manufacturer in India since 1948 (Cadbury‚ 2007)‚ launching series of chocolates for the various segments and strata of people in India’s large and diverse population. Exploiting the monopoly of Cadbury’s market can be highly beneficial and profitable by launching our product‚ Cadbury Choco Slim‚ a diet chocolate which will specifically serve the needs and wants of the higher income group who are more health conscious
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eighteenth centuries when the independent businesses of Schweppes and Cadbury were originated. However‚ it wasn’t until their merger in 1969 that they started on the road to becoming one of the world’s largest supplies of non alcoholic beverages‚ and chocolate and sugar confectionery. Over the last 34 years‚ Cadbury Schweppes has acquired numerous big name products to help increase their market share. Some of these include Dr. Pepper‚ 7 Up‚ Snapple‚ Hawaiian Punch‚ Hollywood chewing gum and Dentyne. The
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Case StudyMontreaux Chocolate USA: Are Americas Ready for a Healthy Dark Chocolate COMPANY BACKGROUND company Apollo Foods Location Los Angeles‚ California‚ USA Industry Food Products Confectionary‚ Biscuits‚ Snacks‚ Cheese‚ Beverages‚ Convenient meats Division 4 divisions‚ 1 of it is Consumer Foods Group (CFG) Distributor 170 countries world wide Market share Second place in US chocolate market Year 2011 Revenue- $54.4 Billion Net Income- $3.5 Billion CHALLENGES • To Introduce
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Cadbury PROJECT Marketing Cadbury Cadbury Dairy Milk Chocolate Submitted By : Submitted To: Acknowledgment First of all I acknowledge the blessing of my Allah in helping me in my efforts; I would like to thank all of other helping hands who were with me to make this this project possible. I am also thankful to my senior friend Waseem Cheema MBA 4th who helps me to complete
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Background of the Company Haigh’s Manufacturing Pty Ltd is oldest family owned chocolate maker in Australia. The organization makings chocolate and confectionary as a traditional small batch maker. In May 1915 Alfred E Haigh opened the first door of Haigh’s Chocolate Store in Adelaide. He was using his own flavor to the industry and in 1917 he started producing chocolate covered fruit centers. Day by day company was booming‚ expanding with generations. Today the company is ride by 4th generation
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are based on dark chocolates‚ CSC mainly made use of flavonols. Flavonols is a type of falonoid found in chocolates. It helps the skin look its best. Flavonols are also an antioxidant that helps the skin to protect itself from UV damage‚ fight free radicals which are harmful to our skin and also increase the body blood flow. However‚ CSC’s products will focus on whitening‚ anti-ageing‚ hydrating and moisturizing. Thus‚ it is recommended that the company develop a range of chocolate skin care products
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