Buyer Behaviour – Branding - Loyalty Contents Purchase Decision Making Process p. 3 Approaches and Theories of Buyer Behaviour p. 6 Factors Affecting Buyer Behaviour p. 9 Brand Loyalty and Corporate Image p. 12 References p. 15 Purchase decision making process * When buying products or services‚ consumers typically follow this five-step process: 1. Need Recognition Need recognition occurs when a consumer identifies a need and thinks of a product
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TYPES OF BUYERS 1. The Silent Buyer Stays silent‚ apparently glum‚ who is probably more disturbing to a new salesperson. How to handle: - Ask questions‚ wait for feedback. - Make a selling point‚ repeat it twice ask their opinion. - Meet silence with silence‚ it forces prospect to say something. 2. The Phlegmatic or Imperturbable Buyer These are cool and calm buyers How to handle - Go on for simple presentation‚ explain everything and give remarks of close. He will reply. 3. The
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Buyer (Source Selection): Use a weighting system to determine which evaluation criteria are most important. The evaluation criteria could be as simple as the price for off the shelf standard items‚ or it could be a combination of factors for a more complex proposal. Following is a list of some examples of evaluation criteria. • Cost - To evaluate the overall cost‚ you should consider all cost-related factors‚ such as: o Purchase price o Delivery cost o Operating cost • Business aspects
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Plea Bargaining University of Phoenix CJA/373 – Criminal Court Systems Mario D’Adamo Week Four - Individual Assignment July 14‚ 2010 Plea Bargaining Introduction Much of the criticism leveled at the legal system in general and the criminal justice system in particular is well-deserved‚ but one feature of the criminal justice system poorly understood and thus unfairly judged by both the public and the media‚ is the process of plea bargaining. Because criminal defendants have no incentive
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1. Bargaining structure – the resulting organizational structure for the collective bargaining process. 2. Pattern bargaining – the union bargains exclusively with that target company until an agreement is reached. 3. Bargaining power – a popular conceptualization is “the ability to secure another’s agreement on one’s own terms.” 4. Bargaining environment – is the diverse set of external influences on labor and management as they sit at a bargaining table negotiating a contract. 5
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Behavior The marketing concept emphasizes that profitable marketing begins with the discovery and understanding of consumers. And their needs and then develops a marketing mix to satisfy these needs. Consumers/ buyers considered to be as one of the important element in a company. These buyers/consumers are the one that generates the company’s income. In order to established loyalty among its customers a company should understand first the buyer’s/consumer’s behavior. Consumer behavior is the mental
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Collective Bargaining in Labor Relations 1. Define the term “collective bargaining” and list and describe four issues that are mandatory components of a collective bargaining agreement. The term “collective bargaining” is a carefully thought out and written contract‚ between the management of a company and its employees. This legal contract is represented by an independent trade union and is legally enforceable for a period of about a year. The ultimate goal for both management
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Many references found on the subject of plea bargaining project the same message as to why the process has become such a common element of the justice system. The universal missive seems to be advantage for all parties involved‚ even the victim. There are obvious advantages in terms of time and cost for the judicial system. For judges and prosecutors‚ plea bargaining provides relief to hectic schedules and an overcrowded docket. Any case resolved outside of the court setting can also ease the
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Brands‚ Products and Consumers Cheng Li ID: 3964826 1. Introduction Brand and products have become apart of our lives. What is a brand? You to a strange city‚ hungry and looking for a hotel‚ the hotel is also a lot of what you see is also a lot to look decent. But mostly unfamiliar names‚ except a McDonald’s you know. Here are a few hotels‚ would
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shelter‚ and so forth)‚ which tend to be very strong in the minds of most people. As basic needs are met‚ a person seeks to satisfy higher needs‚ such as‚ security‚ social‚ esteem and self-actualization. Security needs represent our desire to be free from danger. Desire to satisfy this need may motivate people to purchase burglar alarm systems‚ smoke alarms‚ medical and life insurance‚ traveler ’s checks‚ and so forth. Social needs reflect the desire for friendship‚ companionship‚ and long-term business
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