Product‚ Process‚ and Service: A New Industry Lifecycle Model Michael Cusumano MIT Sloan School of Management 50 Memorial Drive‚ E52-538 Cambridge‚ MA 02142-1347 USA 617-253-2574 cusumano@mit.edu Fernando F. Suarez Boston University School of Management 595 Commonwealth Ave.‚ Room 546-F Boston‚ Massachusetts 02215‚ USA 617-358-3572 suarezf@bu.edu Steve Kahl MIT Sloan School of Management 50 Memorial Drive‚ E52-511 Cambridge‚ MA 02142-1347 USA 617-253-6680 skahl@mit.edu March 8‚ 2007
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strategies and labour turnover in the hotel industry: A comparative study of Australia and Singapore Angeline Cheng and Alan Brown Abstract This study explores the perceptions of HR managers on the strategic management of labour tumover in a selection of large hotels in Australia and Singapore‚ The main argument is that the effects of labour tumover can be mitigated with strategically managed human resources through the four key HR activities. The hotel industries in both Singapore and Australia
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brands‚ but also within beverage types. Wine consumption in Canada has been increasing substantially. Consumers are always looking for something new and exciting‚ but at the same time‚ something they can relate to. “A key point for success is to bring differentiation while still retaining a recognizable and familiar aspect”(t). Another obstacle the brewing industry is facing is the wrong perception consumers have about beer and its effect on weight and overall health. “Beer belly”‚ for example is just
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restaurant service experience” (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. In order for McDonalds to successfully extend their brand into the hotel industry‚ they must manage their growth wisely‚ rely on the strength of their corporate brand‚ and consider what their customers really
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Unionism to Hotel Workers Aims and Objectives: The aim of this project is to assess the degree of interest and involvement shown by Trade Unions in the hotel industry. The specific objectives are: • To determine the extent to which Trade Unions recognise hotel workers as a potential source of membership. • To identify the mechanisms by which Trade Unions market their services to potential members. • To identify successful and unsuccessful marketing approaches in relation to hotel workers.
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Consumer Herding Behaviours in the Hotel Industry Traditional Word-of-Mouth has been recognized as an effective marketing tool that has a significant impact on customer behaviour. Nowadays‚ the emergence of the Internet means consumers are now creating and spreading marketing information‚ easier than before internet existence. Providers and consumers have become highly connected with the Internet environment. The purpose of this study is to find out the way consumer make decisions are influenced
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MEASUREMENT IN HOTEL INDUSTRY UDK / UDC: 640.41(658.562) JEL klasifikacija / JEL classification: L83 Stručni rad / Professional paper Primljeno / Received: 31. svibnja 2007. / May 31‚ 2007 Prihvaćeno za tisak / Accepted for publishing: 03. srpnja 2007. / July 03‚ 2007 Summary The quality of service in hotel industry is an important factor of successful business. The existing trend of complete quality management in hotel industry ensures the achievement of competitive advantage of hotel companies and
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Accommodation industry Accommodation generally refers to the house of temporary stay‚ which consist bedrooms‚ apartments and halls the accommodation industry was comprised of living rooms to slep or occupy and might be reserved and occupy with or without contract for temporary period. Accommodation industry is consideration one of the largest industry in the world .Ti is glamour and full of excitement to through of the history the leading industry has provided travelers ‚”A home away from home
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Threat of substitutes The threat of substitutes means that a product identical or similar with other product which same characteristics product we found easily. The industry is less attractive when the threat of substitutes is high. In this case‚ we need to produce different product compared to the other firm to attract consumer to buy from us. Our firm threat of substitutes is medium as we are producing the plus sizes of clothing for men and women. In this industry‚ although there are several brand
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A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation‚ in times past‚ consisting only of a room with a bed‚ a cupboard‚ a small table and a washstand has largely been replaced by rooms with modern facilities‚ including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone‚ an alarm clock‚ a television‚ a safe‚ a mini-barwith snack foods and drinks‚ and facilities for
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