Porter’s Five Forces Analysis 1. Threat of Substitute Products (LOW) The possibility threat of substitutes is moderately low; since there are few substitutes from other industries (if any); and most of them are seemed to be obsolete or have on foot out of the door‚ e.g. digit camera in the place of film camera and fax machines in place of overnight mail delivery. Consider that Sony has built a good reputation and strong customer loyalty‚ it effectively position the company’s products against product
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India International Environment Analysis Report 1.0 Environmental Analysis 1.1 Trade Agreement India: Malaysia’ largest trading partner Malaysia signed a free trade agreement (FTA) between India for strengthen economic ties purpose and double bilateral trade up to $15billion. This agreement is to complement existing free trade deal between India and Association of South-East-Asian-Nations (ASEAN). Under this agreement‚ two countries are fully allowing foreign shareholding over 80 sectors including
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Opportunities Sony’s opportunities include the following: • Reorganisation efforts to boost savings • Focus on BRIC economies helps long term growth • Partnership with FIFA to enhance corporate value Reorganisation efforts to boost savings ‘Sony undertook major reconstructing initiative in February 2009‚ reorganising its operations into two groups‚ one based around networked media products (games‚ computers‚ music-players‚ new mobile products and related services)‚ and the
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[pic] AMAZON.COM‚ INC. - 2002: CASE ANALYSIS This report presents the results of an analysis of the Amazon.com - 2002 case (Goodson‚ 2003). The case provides data relevant to Amazon.com at the beginning of calendar year 2002. Financial and operational data provided in the case apply to 2001‚ 2000‚ and 1999. The results of the case analysis are presented in several separated but related topical sections. The topical sections are as follows: Existing mission‚ objectives‚ and strategies Suggested
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>> OPPORTUNITIES Huge Market Potential - In a country of a billion people‚ the Indonesian aviation industry is puny. Indonesia have 12 million people who travel by air every year against 3 million passengers who fly everyday in the US‚ even though its population is one-fourth that of Indonesia. Even if we assumed that only one-fourth of that large middle-class could afford and would be willing to travel by air‚ it would call for at least a 5-6-fold increase in capacity. This points to a huge opportunity
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Opportunity First of all ‚ Cadbury should increase in market potential of developing counties. Especially expand into the emerging markets of Nigeria ‚China and Russia‚ based on their growing populations‚ increasing consumer wealth and increasing demand for confectionery products. So that It would be a potential market for Cadbury. Moreover ‚ based on their strong brand name ‚ Cadbury can try doing different types of businesses like innovatively doing Co-Brand Marketing with other brand industries
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most important dimensions of globalisations‚ these are cultural and political dimension which in my point of view are the most important aspects of globalisation. Many people view the economic globalisation as a process that offers fear or rather threat to many local markets. They also see it as it makes poor people become poorer and wealthy people become wealthier. It is a fact that economic globalisation offers inequality and not evenly contributed throughout the world. Many countries which have
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Sony Ericsson Marketing Plan Content: Sony ericsson Description: Sony Ericsson is a joint venture established in 2001 by the Japanese company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. Both companies have stopped making their own mobile phones. The reason for this merger is to combine Sony’s consumer electronics expertise with Ericsson’s technological leadership (see Ericsson Mobile Platforms) in the communications sector.The company’s global
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Threat Increased competition Smart phones are easier to make now more than ever. More companies may enter the market‚ and competitors or even Samsung contractors can maneuver around patents to create similar devices. Samsung has linked product lines‚ which means that if one product line fails due to its own reasons other product lines will also suffer. Unlike Samsung‚ their competitors like Nokia has only focused in one segment and put much effort on it. Besides‚ the products made from China was
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Opportunities —Fuel Efficiency focus need to keep innovating here‚ and they have been where they are going to be Rolling out a hydrogen fuel cell car in 2015. They are a leader in this technology as they have been with the plug in electric/gas vehicles. —Continue adapting to customer’s new needs scion – going for our generation of the generation Y‚ sporty but cheaper models of cars. While the Toyota is known as a family car‚ the scion is seen as the kids car. Going further‚ the lexus is
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