Internationalization Strategy – Eu Yan Sang International Ltd Integrated Project Internationalization Strategy Table of Contents Content 1. 2. 3. 4. Executive Summary Introduction Financial Analysis Environmental Analysis 4.1 PEST Analysis 4.2 SWOT Analysis 4.3 Industry Analysis: The 5 Forces Internationalization Strategy 5.1 Leadership Challenges for Different Modes Of Entry 5.2 Retail Marketing Mix & Merchandising Strategy 5.3 Internationalization & Ethics 5.4 Organizational Management
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eu yan sang------------------------------------------------- Eu Yan Sang From Wikipedia‚ the free encyclopedia Eu Yan Sang | Type | Public | Founded | 1879 | Headquarters | South Bridge Road‚ Singapore | A typical Eu Yan Sang retail outlet. Eu Yan Sang ’s headquarters in South Bridge Road‚ Singapore Eu Yan Sang (Chinese: 余仁生; pinyin: Yúrénshēng‚ SGX: E02) is a company that specialises in traditional Chinese medicine. It currently runs more than 160 retail outlets in Hong Kong‚ Macau
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Eu Yan Sang was founded in 1879 and specializes in Traditional Chinese Medicine. It evolved from a small shop in Malaya selling traditional Chinese herbal remedies‚ to a global healthcare company manufacturing and retailing traditional Chinese medicines and herbs. It was listed on SGX in 2000 with operations in Hong Kong‚ Malaysia‚ Singapore‚ Australia‚ Macau and China‚ giving it a strong foothold all over the Asia Pacific region. Ranked 16th in consumer health in Singapore in 2011 and 7th in
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of the Company As one of the oldest company in Malaysia‚ Eu Yan Sang has undergone growth strategies to expand its business through increasing the size of the company and transformation of branding and image‚ types of products‚ packaging and marketing method. Eu Yan Sang has comes a long way beginning offering traditional Chinese medicines to tin mine coolies in Malaya 133 years ago. Today‚ listed on the Singapore Exchange‚ Eu Yan Sang has more than 300 retail outlets in Hong Kong‚ Malaysia‚ Singapore
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Performance Assessment 6 4. EXTERNAL ANALYSIS 7 4.1. Political 7 4.2. Economic 8 4.3. Social 8 4.4. Technological 8 4.5. Legal 9 4.6. Environmental 9 4.7. Conclusion of PESTLE Analysis 10 5. INTERNAL ANALYSIS 10 5.1. SWOT Anal ysis on Eu Yan Sang 10 5.2. Conclusion of SWOT Analysis 11 6. INDUSTRY ANALYSIS 13 6.1. Key Success Factors 13 6.2. Michael Porter’s Generic and 5 Forces Analysis 15 6.3. Michael Porter’s 5 Forces Analysis 15 6.4. Implications of Assessment (Issues) 17 7. OBJECTIVES
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ational University of Singapore Business School Master of Business Administration Marketing Management (BMA 5009) Group Final Project: Marketing Eu Yan Sang to the Young‚ Modern Singapore Consumer 8 November 2010 TABLE OF CO TE TS EXECUTIVE SUMMARY 1. 2. I TRODUCTIO ........................................................................................................ - 1 EYS OVERVIEW .................................................................................................
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Analysis of Eu Yan Sang (EYS) The strength of EYS from internal environment: • Market Leader Eu Yan Sang is a market leader in traditional Chinese medicine (TCM). Their product quality and professional ethics have been regarded highly by its customers. They enable to charge premium price to customer because of their high quality products. EYS lay in its high brand equity that earned over a century and its renowned brand name and image. • Core Competencies There are over 300 products under Eu Yan
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Chow Sang Sang Holdings International Limited (Stock code: 116) Subject: Corporate Finance and Policies Date: 11 May 2013 TABLE OF CONTENTS I. COMPANY PROFILE .............................................................................................2 II. CORPORATE FINANCIAL PLANNING .............................................................3 FORECAST ANALYSIS FOR FY 2013............................................................................. 3 TURNOVER AND
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“Cerita Sang Gagak dan Sang Merak” This assignment requires me to choose a children story that I like and I grow up with and analyze the story. For the sake of the assignment‚ I chose a Malay fable titled “The Crow & The Peacock” (Cerita Sang Gagak dan Sang Merak). The fable is about a crow and a peacock being best friends in the jungle. Both of the animals do not have any colours like they do now; they were white. Stumbling upon cans of paints in the jungle‚ they decided to take turns colouring
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CHOW SANG SANG HOLDINGS INTERNATIONAL LIMITED 周生生集團國際有限公司 （Incorporated in Bermuda with limited liability） (於百慕達註冊成立之有限公司) Stock code 股份代號 : 116 Company Analysis Report Conduct by Wu Jing Nov. 2014 Summary With the high base of the first half of 2013‚ Chow Sang Sang’s turnover for the first half-year of 2014 dropped 34% to HK$9‚333 million and profit attributable to equity holders declined 15% to HK$520 million‚ due to the lower gold price and demand for gold products. Operating profit dipped
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