Marketing strategies of Pepsi Eastern Europe‚ Mexico‚ china‚ Saudi Arabia and India markets have now become the hotspots for Pepsi as the increasing global advertising strategies are escalated. As such‚ Pepsi now operates in more than 190 countries and with 37% global market share. Pepsi recognizes the need to carefully integrate high standards in various processes of supply chain especially at the retail level. The company strives for excellence specifically for the products or brands as well as
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REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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Boundary less World – A Threat The world today is divided into 243 countries and each country has a unique identity of its own depicting its own culture‚ heritage‚ and traditions. Often people say idealistic things like “we created the borders and not God”‚ but the fact is‚ it is these borders which have helped us to live and breed in peace and harmony. If we turn back and look at the earlier times‚ what existed before was almost a boundary less world with Britain‚ Russia and USA controlling most
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Case2: Pepsi The Pepsi cola company had the idea of offering a Harrier jump jet as a joke promotion. The advertisement was first shown in the Seattle area in the US. It showed a teenager modeling some merchandise available as part of the Pepsi Stuff Promotion. At the end a Harrier jet landed outside the school and the boy came out of the cockpit saying‚ “It sure beats taking the bus to school”. The promotion rules allowed customers to save up Pepsi Stuff points by collecting labels from Pepsi drinks
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out of that became a new leader‚ Abu Bakr al-Baghdadi. A U.S Representative‚ Frank Wolf of R-Virginia‚ stated "For far too long the Obama Administration and the Congress have been debating whether or not authority exists for action to address this threat.” Consequently‚ ISIS would soon become the successor of al-Qaeda‚ sharing the same goals‚ including the intentions of its predecessor‚ ISIS clearly became more on what they as an organization wanted to
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Compete in India History Background Coke and Pepsi Learn to Compete in India Case Summary Indian softdrinks Market Six product segments-Economic crisis of 1991 leaving consumers with little choice of brands -1986 “Pepsi Foods Ltd.” “Lehar Pepsi” -1990 Coca-Cola Reenters market with joint venture “Britco Foods” -Later partner with Parle Advertising Pepsi and Coke sponsor TV campaigns‚ Urban Youth‚ Cultural Festivals and Sports Fans. Both Pepsi and Coke look to expand into other markets (fruit
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PEPSI CO. CONTENTS: 1. EXECUTIVE SUMMARY 2. BACKGROUND 2.1 Brief history 2.2 Current financial status 3. MISSION STATEMENT 4.1 Mission statement 4.2 Revised mission statement 4. VISION STATEMENT 5.3 Vision statement 5.4 Revised mission statement 5. EFE MATRIX 6.5 EFE matrix 6.6 EFE matrix summary 6. CPM MATRIX 7.7 CPM matrix 7.8 CPM matrix summary 7. IFE MATRIX 8.9 IFE matrix 8.10 IFE matrix summary
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Prepared By: Farhad Ahmed Chowdhary Nastasia Millet Shivya Manna Shweta Karkoon Shyam Maheshwari "There can be no keener revelation of a society’s soul than the way in which it treats its children" - Nelson Mandela Agenda - Generation NEXT • Introduction & understanding of – – – – – Child Education Child Nutrition Child Labor Child Abuse Child Trafficking • • • • • • Causes of these issues Stakeholders who are responsible Framework design Impact on the society and economy Initiatives
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the cola concentrate industry) so profitable? The soft drink industry survives on the rivalry that has existed for over a century between Coca-Cola and Pepsi-Cola. The two brands are competing for the market share nationally and globally by trying to clinch the thirst of every person in the world. In Michael Porter’s five forces‚ the threat of rivalry pushes both companies to “out compete” with each other and drive up the fixed cost to enter the market. By driving up the fixed costs for other
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Terrorism Threats The World Content Page Introduction 3 Brief description of Al-Qaeda and the War Against Terror 3 History of establishing Al-Qaeda 3 Al-Qaeda’s Goals and Ideology 4 Starting the War Against Terror 4 Al-Qaeda’s Networks 5 Al-Qaeda’s Financial Networks 5 Al-Qaeda’s communicated Networks 6 Psychological Impacts of Al-Qaeda 6 Conclusion 7 References 8 Introduction The end of the Cold War and the fall of the Soviet Union did not bring the
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