Breif History Of Mobilink Mobilink GSM (PMCL)‚ a subsidiary of Orascom Telecom‚ started its operations in1994‚ and has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan - a base of over 30 million and growing. We pride ourselves on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-the-art communication solutions to its customers. Mobilink’s Vision: "To
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(procurement and contract executive) who provided us information about Mobilink Jazz. Last but not the least‚ we would like to thank our Principles of Marketing Instructor‚ Ma’am Zeenat Jabbar‚ who gave us an opportunity to make this project and learn a lot about marketing. EXECUTIVE SUMMARY The project in your hands follows a marketing plan in which Mobilink Jazz is discussed. The plan is simple yet with changes to Mobilink Jazz’s marketing plan. The document holds the market segmentation
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TOPIC OF RESEARCH “Why Mobilink GSM is still the market leader in terms of growth as well as having the largest customer subscriber base. To what extent factors like innovative thinking‚ focused training programs‚ competitiveness and customer satisfaction are responsible for good management practices of Mobilink?” An Introduction: Mobilink GSM (PMCL)‚ a subsidiary of Orascom Telecom‚ started its operations in 1994‚ and has become the market leader both in terms of growth as well as having
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practices at Mobilink. The second advantage is to evaluate the organization from an independent observer’s point of view; this would result in establishing an impartial but critical analysis of the organization. This analysis would help in isolating any problem areas with in the organization that might have crept into its day to day affairs. The report starts off with a brief profile of the organization. It then looks at Mobilink’s parent firm‚ Orascom Telecom and what values Mobilink have inherited
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Brand Equity Planning Model Consumer analysis From consumer’s point of view : -Identification of source of product: Jazz can be identified in front of the other dominant brands- Assignment of responsibility to product maker: Consumers offer their credence andloyalty with the unstated understanding that the brand Jazz will behave in certain waysand provide them utility through steady product performance and appropriate pricing‚ promotion‚ and distribution programs and actions.- Risk reducer:
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Maintaining its leadership successfully in the market though having two international players as competitors‚ Mobilink‚ since its launch in 1998‚ is offering ground-breaking marketing offers and thus had caught the trust of over 30 million people with a market share of 44 percent. Introduction of more mobile brands in the mid-2000 made the Pakistan telecom market more ready for action. Companies started working on the policy of making more customers at the cost of price which ultimately made the
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continuous encouragement support and lead toward the project. We would like to highly acknowledge and appreciate Mr. Asif Khan Team leader Mobilink direct Sales Islamabad and his team members for their continuous assistance‚ personal attention‚ encouragement and support which made more eligible to be confidentabout this project.We highly thankful to all Mobilink staff members by providing that help us and make this project possible. MANAGEMENT President and CEO Rashid Khan Chief Strategy Officer
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the performance of company in general. Although Mobilink is performing well‚ there are certain areas where they need improvement. During my internship‚ I observed that Mobilink can achieve more success if they: 1. Coverage in Kohat Mobilink is loosing a lot of its preferred and potential customers because of poor coverage in Kohat. To get over this weakness Mobilink has to increase-the number of cell sites. By increasing the number of cell sites Mobilink will gain more customers and would be able to
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Executive Summary: 4 History of Organization 5 Orascom Telecom: 5 Introduction: 6 Structure of Main Office Mobilink 7 Mobilink Head Office Introduction: 8 Mission Statement: 9 Vision Statement: 9 Organizing at Mobilink 9 Organizational Hierarchy 9 Functions of departments: 13 Corporate Planning 14 Strategic Planning 14 Centralization 15 Functional specialization 15 Mobilink‚ a subsidiary of the Orascom Telecom Group is Pakistanss leading cellular service and market leader with an unmatched
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University of Malaya Bright Sparks Program For Office Use File No: 1. Application Category For Bachelor Program For Masters Program For PhD Program For Post PhD Program 2. Personal Information Name: Shah Muhammad IC / Passport No.: Date of Birth: Marital Status: 37405-9577037-3 Nationality: Age: 23 Pakistan Please Attach Photograph 14/10/1986 Gender: Male Single H#283‚ St#8‚ Phase-II‚ British Homes‚ Rawalpindi Correspondence Address: Email address: Home
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