Tanaka Business School Imperial College London An Insight into Malaysia’s Medical Tourism Industry from a New Entrant Perspective by Mr. Bhavin J. Shah A report submitted in partial fulfillment of the requirements for the MBA degree and Diploma of Imperial College London September 2008 SYNOPSIS The overarching objective of this project is to provide an insight into Malaysia’s medical tourism industry. The study conducted offers assistance to a new upcoming hospital in Malaysia
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Introduction My task was to make country research with problem statement and in -depth analysis. I choose Malaysia as my destination. Malaysia is a federal constitutional monarchy in Southeast Asia. It consists of thirteen states and three federal territories. It is separated by the South China Sea into two regions‚ Peninsular Malaysia and Malaysian Borneo. Land borders are shared with Thailand‚ Indonesia and Brunei and maritime borders exist with Singapore‚ Vietnam and the Philippines. Peninsular
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Abstract With today’s complex tourism systems‚ the planning and management of these systems pose as a challenge to many. Tourist destinations‚ stakeholders and the tourists themselves play a part in working toward the sustainability of tourism. This article covers how the complexity of tourism has complicated the tourism industry and what new strategies can be implemented toward building a more sustainable tourism. Introduction The world today is a fast paced‚ ever growing economy and development
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Soc (2008) 45:260–266 DOI 10.1007/s12115-008-9082-8 SYMPOSIUM: THE CULTURE CULT Does Anthropology Still Exist? Bryan S. Turner Published online: 9 April 2008 # Springer Science + Business Media‚ LLC 2008 Abstract In response to Roger Sandall’s critical analysis‚ the problematic notion of culture in modern anthropology is examined in terms of cultural resistance to globalization. The example of McDonaldization is taken to be a potent instance of cultural globalization. Three conditions
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defined by the World Tourism Organization (WTO)‚ tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business‚ and other purposes. Key concepts of sustainable development and sustainable tourism‚ values and ethics of sustainable tourism and the needs of sustainability in all form of tourism shall be discussed in this essay. 2.1 Sustainable Tourism Since World War II‚ tourism has developed from
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References Balakrishnan‚ M.S. (2008). Dubai – a star in the east: A case study in strategic destination branding. Journal of Place Management and Development. 1(1). 62-91. Retrieved from Emerald. DOI: 10.1108/17538330810865345 (Lee & Jain‚ 2009) Lee‚ H. & Jain‚ D. (2009). Dubai’s brand assessment: Success and failure in brand management – Part 1. Place Branding and Public Diplomacy. 5(3). 234-246. Retrieved from ABI/Inform ProQuest. DOI: 10.1057/pb.2009.14 (Lee & Jain‚ 2009) Lee
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No – 09237740074TH YEAR | Under The supervision of:Mr. Ravi Kumar SinghAssociate ProfessorFaculty of Hotel Management‚ Ghaziabad | CERTIFICATE BY THE SUPERVISOR Title: “MEDICAL TOURISM IN PUNJAB- A CASE STUDY OF JALANDHAR CITY” Certified that: I am willing to guide the research work of ““MEDICAL TOURISM IN PUNJAB- A CASE STUDY OF JALANDHAR CITY” . 1. To the best of my knowledge the subject selected has not been studied and not being studied so far in any college and University.
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The Authority on World Travel & Tourism Travel & Tourism Economic impact 2012 WORLD WTTC Travel & Tourism Economic Impact 2012 1 For more information please contact: Olivia Ruggles-Brise Director‚ policy & Research olivia.rugglesbrise@wttc.org Eva Aimable manager‚ policy & Research eva.aimable@wttc.org © 2012 World travel & tourism council Foreword For more than 20 years the World Travel & Tourism Council (WTTC) has been investing in economic impact research‚ which assesses
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Technology and tourism Anna Baines The author Anna Baines is a freelance journalist. Abstract The travel and tourism industry is starting to exploit technology. This is going to change the nature of the services offered‚ and the nature of work within the industry. Employers and employees may have different perceptions about the likely benefits of technology. Discusses the changes at the “higher” and “lower” organisational levels and suggests that the industry is only partially prepared for the
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Malaysia itself as a brand for the tourism industry and promoting on the destination that will attracts people from all the part of the world. This case study also to understand the important of tourism as a source of profit for a country and the process and strategic developed by government to promote Malaysia as a tourist destination and Malaysia as a destination brand‚ besides the campaign launched to bring a unique image and identity for Malaysia itself in tourism industry. Malaysia government
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