Introduction 1.1 Purpose The purpose of this report was to analyze the best possible pricing strategy for the Virgin Mobile venture into the United States. 1.2 Situation Virgin is a global company that has 200 corporate entities involved in everything from planes and trains to beverages and cosmetics. The newest addition is the Virgin Mobile USA entity‚ which was created after Virgin was able to successfully penetrate the U.K. cellular market. However‚ the company was not so successful with the
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1 Virgin Group’s mission and values The Virgin group comprises is composed by over 200 companies with more than 25‚000 employees worldwide. It has revenues of about 7 billion‚ and has become one of the world’s top 50 brands. Although there is no official mission‚ we can infer that by the company statements throughout the years: Be the shopper victor‚ by delivering brand values‚ which are: value for currency‚ superior quality‚ dazzling customer
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SUPERBRANDS ANNUAL 2011 SuperbrandsDigital.com virgin.com VIRGIN Virgin Holidays achieved unprecedented success in 2010 with a record 13 trophies at the British Travel Awards including the Gold Award for Large Holiday Company of the Year. It was also voted Long Haul Operator of the Year at the Travel Trade Gazette Awards and topped the tourism category in the 2010 UK Customer Services Index. Virgin is known for applying its brand values across many sectors‚ making it arguably one of
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SWOT Analysis of Virgin Group 1. STRENGTHS Strong brand name. Experienced in two different kinds of distribution - Stationary trade - Mail ordering Location. - Geopolitical position is good for business. Co-existence in the region of 2 seaports and an international airport with direct possibility of export. - Variety of exports possibilities. Large land resources. - Existence of a powerful technical basis and building firms. Ecologically clean environment. - > 100
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July 21‚ 2011 Journal # 2: Cole‚ “10 Major Threats to the Environment”‚ WAE277-279 Part one: Summary According to the article‚ “10 Major Threats to the Environment’’ by Jeremy Iggers (the author) discusses about global warming and 10 major threats to the environment and what we can do to minimize it. There is a lot of evidence pointing to the earth getting warmer because of increased carbon dioxide in the atmosphere which is released when fossil fuels are being burnt. As a result‚ polar caps
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Based on the passage from The Miraculous Apparition of the Virgin of Guadalupe‚ the main word seemed to be “Her.” It was very interesting to go from reading a poem about a woman who was constantly being oppressed and silenced for her gender (“To a Gentleman of Peru”) to go on to read a story about a man being called to worship a woman. Despite the conflict between the Spanish and the Native Americans‚ both cultures had similarities regarding their physical traits as well as their treatment of women
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Moot: “Technology is a liberator‚ not merely an instrument of power or in any way a threat to humanity.” Views of Technology‚ Ian Barbour. In “Computers and Ethics in the Cyberage”‚ Hester‚ D. Micah and Ford‚ Paul J. Prentice Hall: 2001. Technology as a threat to Humanity. This claim of technology and its developments has been argued for more than a decade as it continues to evolve. Firstly‚ the noun ‘threat’ as defined by The Oxford Dictionary is ‘a person or thing likely to cause damage or
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Threats and recommendations of BMW: In this part‚ this report will focus on the discussion of BMW’ threats of brand equity‚ and contrapose the threats give some recommendations. Additionally‚ there are some considerations in brand equity that is a series of capital and liabilities related to a brand’s name and logo that plus or minus the value provided by a product or service to a group or that group’s customers (David A. Aaker‚ 1996) of BMW and is includes the BMW’ awareness‚ BMW’s recall‚ BMW’s
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Identifying Potential Malicious Attacks‚ Threats‚ and Vulnerabilities Identifying Potential Malicious Attacks‚ Threats‚ and Vulnerabilities As a videogame development company‚ the network currently set is a sound system. However‚ security concerns are always present in an ever-changing technology. With 100 desktop / laptop computers connected to one server the potential threats and malicious attacks are a possibility. This report will analyze‚ identified and assess the potential impact of
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Problem Statement Virgin Mobil is venturing into the US market and their launch date is July 2002. The company’s goal is to have one million total subscribers by the end of the first year and three million by year four. In order to achieve their goals‚ the company has to come up with a competitive pricing strategy to attract and retain customers in an already mature market. Recommended course of action Despite a mature US market‚ the cellular service industry has a market penetration of only
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