SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
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Defensive Driving; Due to people commuting everyday‚ defensive driving is one of the most important skills that you can learn. Defensive driving is one of the most important skills that you can learn. Not only will it keep you safe‚ it will protect your drivers license and keep your insurance costs down. Defensive driving is all about observation‚ anticipation‚ and creating space between you and the other hazards that you meet on the road. These defensive driving tips will help to keep you
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Corporate Social Responsibility at your Workplace It’s hot! Corporate Social Responsibility (CSR) is a hot issue in today’s corporate strategy and can be started at your workplace. Before we can be responsible to the society at large‚ we should show responsibility to our people by taking good care of them before extending our responsibility outside the workplace. It is the job of the human resources (HR) manager or employer to treat employees in such a way that they look forward to coming to
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The Body Shop is an organization with Social Corporate Responsibility concept. Besides providing high quality beauty products‚ they considering the social responsibility to make a positive difference in the world. This ethical behavior beauty company founder actually is a social and environmental activist who works on the basis of being a business model of positive social change named Dame Anita Roddick. The Body Shop support the Social Corporate Responsibility by campaigning on domestic violence‚
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Corporate Social Responsibility: An Analysis of Google Introduction The concept of social responsibility began in the 1950s‚ along with the study of its relationship with business (Archie 1999; Frank‚ Peter 2005). Although the discussion between social responsibility and commence appeared early‚ it is attached much or more attention today‚ especially when we come into an era where globalization has become an heated topic. In other words‚ the global furious competitive market environment has
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A Role of Ethics and Social Responsibilities in Management. Ethics can be defined as a process of evaluating actions according to moral principal of values(A.Alhemoud). Throughout the centuries people were trying to choose between profit and moral. Perhaps‚ some of them obtain both‚ but every time it could have roused ethical issues. Those issues concern fairness‚ justice‚ rightness or wrongness; as a result it can only be resolved according to ethical standards. Setting the ethical standards
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Corporate Social Responsibility & Business Ethics Autumn 2011 Anders Buch Nielsen 1 Table of content ABSTRACT INTRODUCTION PROBLEM AREA PROBLEM FORMULATION METHODOLOGY DELIMITATIONS THEORETICAL PART A. P. MOELLER MAERSK GROUP CASES AGAINST MAERSK CONCLUSION REFERENCES 3 4 5 5 5 6 7 10 11 15 17 2 Abstract Corporate Social Responsibility (CSR) has become the new buzzword and a key differentiator which companies can no longer ignore. CSR is about companies being able to take up role of
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mr MIMO DRAŠKOVIĆ : Media Regulation and Social Responsibility of the Media in the Post‐Industrial (Information) Society MEDIA REGULATION AND SOCIAL RESPONSIBILITY OF THE MEDIA IN THE POST‐INDUSTRIAL (INFORMATION) SOCIETY MEDIJSKA REGULATIVA I DRUŠTVENA ODGOVORNOST MEDIJA U POSTINDUSTRIJSKOM (INFORMACIONOM) DRUŠTVU mr MIMO DRAŠKOVIĆ‚ saradnik u nastavi Fakultet za pomorstvo Kotor‚ Univerzitet Crne Gore Abstract: Improvement of human communication‚ and treating it as one of the basic unalienable
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ABSTRACT "THE FIRST CONCERN OF A COMPANY IS THE HAPPINESS TO PEOPLE CONNECTED TO IT." The modern scenario is no longer based upon the ethics of past‚ the competitive revolution among the organizations has changed the perception of employees. The technology savvy producers have kept many welfare options infront of the employees‚ which have attracted employees to work and to adopt the culture. The options which got created by the employees or by the organizations set a benchmark infront of them
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The research register for this journal is available at http://www.mcbup.com/research_registers The current issue and full text archive of this journal is available at http://www.emerald-library.com/ft How important are ethics and social responsibility? A multinational study of marketing professionals Anusorn Singhapakdi and Kiran Karande College of Business and Public Administration‚ Old Dominion University‚ Virginia‚ USA How important are ethics? 133 Received September 1998 Revised
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