Literature Review on Metaphors From the Perspective of Cognitive Linguistics The definition of metaphor Traditionally‚ metaphor is a figure of speech in which one thing is compared to another by saying that one is the other‚ as in “He is a tiger”. It is a property of words‚ and is used for some artistic and rhetorical purpose. However‚ this view has been challenged recently by cognitive linguists (Liu & Wen‚ 2012: 249). Cognitive linguists and philosophers have shown that metaphors are not just a
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The Two Faces of the Tea Party The Tea Party movement of the late 18th century has been reinvented by a different group of political figures in today´s society. Both movements have similar intentions but are protesting and campaigning for very different reasons. This paper will look at today´s Tea Party and compare the protesters and their reasons for protesting with those of the Boston Tea Party all those years ago. The first movement called ´´The Boston Tea Party´´ began in 1773. It represented
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Othello and himself; Cassio is one the only people to survive. The play is predominantly centered around the jealousy with Iago and Othello. Throughout the play Iago uses very intelligent and sometimes even animalistic metaphors about sex‚ and jealousy. His cleverly worded metaphors accentuate the deceptive person
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Metaphors of Organizations "All theories of organization and management are based on implicit images or metaphors that persuade us to see‚ understand‚ and imagine situations in partial ways. Metaphors create insight. But they also distort. They have strengths. But they also have limitations. In creating ways of seeing‚ they create ways of not seeing. Hence there can be no single theory or metaphor that gives an all-purpose point of view. There can be no ’correct theory ’ for structuring everything
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Metaphor—a literary technique used to clarify the “darkness inside a cloud” (Selection 2). The power of metaphor is utilized throughout the world of language on a daily basis to clarify‚ explain‚ and act as a moral instrument. Metaphor can be described‚ as it was by Cynthia Ozick‚ author of The Shawl‚ as “the mind’s opposable thumb”: just as one cannot grasp objects without an opposable thumb‚ one can also not write successfully without the aid of metaphor (Selection 1). Metaphor evidently has great
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Metaphors mandate in operational form can be derived into a metaphor of zakat‚ or the reality of an organization that is charitable with zakat. This implies that business oriented organizations are no longer profit oriented‚ or stockholders-oriented‚ but zakat oriented and environment and stakeholders-oriented. With zakat orientation‚ the company strives to achieve the optimum zakat payment rate. Thus‚ net profit (net profit) is no longer a measure of corporate performance‚ but vice versa zakat‚
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While some people may think that an author does not use any sort of elements of poetry to write‚ they actually do use it more than we all know. They tend to exaggerate a lot when writing‚ making things seem “bigger” and more important. They also use metaphors to compare things to other things totally unlike them. They also use rhyming to its full capability to get their points acrossed. They use rhyme schemes in couplets to get their points across. When an author is writing about something or
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ACADEMIC ABSTRACT The Honest Tea case is about an entrepreneur‚ Seth Goldman‚ who built a successful social venture in the alternative beverage industry. After building Honest Tea to become an industry leader‚ Seth faced with the decision of whether to merge with Coca-Cola and how to successfully manage the post-merger transition. Information about the alternative beverage industry and Seth’s use of social media is presented to help determine how Honest Tea can continue to grow after merging
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Chaynoyu (Tea Ceremony) Chanoyu (tea ceremony) seeks to embody a particular kind of beauty: wabi. Together with the concept of yūgen (mystery and depth) as an ideal of the nō drama and the notion of sabi (lonely beauty) in haiku poetry‚ wabi is one of the most characteristic expressions of Japanese aesthetic principles. Because wabi as an aesthetic brings together many diverse elements‚ it is difficult to encompass it in a simple definition. It can‚ however‚ be linked to a three sided
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Organizational metaphor. People’s behavior makes sense if you think about it in terms of their goals‚ needs‚ and motives (Thomas Mann quotes). What is a metaphor? Metaphor (met-uh-fawr‚ -fer) a figure of speech in which a term or phrase is applied to something to which it is not literally applicable in order to suggest a resemblance. In organizational behaviour‚ the metaphors help people understand all we need to know about an organization. Gareth Morgan proposed near in 80´s‚ the eight
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