that has already happened in Pakistan- Examples Submitted to: Mr. Asif Ayub Kayani Submitted by: Hina Ghafoor MBA121003 Submission Date: 08.05.2012 Muhammad Ali Jinnah University‚ Islamabad Ad Taken: Walls Badami ice-cream‚ latest one The main idea behind this advertisement is that Badami ice-cream adds to the happiness and joy of people and can be used as a dessert at any happy occasion. The target audiences include Punjabi people
Premium Pakistan Punjab Lahore
Ad analysis When people get older‚ their skin starts to become soft‚ flabby‚ wrinkly‚ saggy and dull. Knowing this‚ cosmetic companies want to find more and more of cosmetics for their customers. Olay is one of those companies. "Your skin is not getting older. It is just tired" (Olay ad). Olay’s maxim. With that maxim‚ Olay introduced their new product is Olay Regenerist to help fight against the anti-aging‚ help improve facial muscle and help women confident when they go out. Women‚ want to have
Premium Skin
world today‚ advertisement is everywhere. I hardly ever go a day without being handed a printed flyer‚ hearing a commercial on the radio‚ seeing an ad pop-up on the computer or even skimming over an ad in the newspaper. Some advertisements offer free promotional stuff‚ many use sex appeal and quite a few have catchy jingles. In the Always ultra-thin ad‚ they capture people’s attention by using a phrase “ODOR PROTECTION ISNT JUST FOR UNDERARMS” which intentionally makes you think of deodorant. By examining
Premium Menstrual cycle Advertising Sanitary napkin
1) This ads depicts the danger of smoking and why one should quit smoking before it is too late. The strategy of the ad maker uses was to appeal to emotion of the readers by depicting a man who is holding a device near his throat for him to use in order to speak. The makers of the ad also use the strategy of ethos as the gives the person credibility to tell people why people should quite smoking by telling them his own experience of smoking and throat cancer. Also‚ there is a use of cause and affects
Premium Fallacy Appeal Appeal to emotion
Ad Analysis Advertisements comprise thirty percent of the material aired on television‚ and many of us will view more than two million commercials in our lifetimes. The A. C. Nielson Company reports that‚ by the age of sixty-five‚ the average U.S. citizen will have spent nine years of his or her life watching television—twenty-eight hours a week‚ two months a year. And in one year‚ the average youth will spend nearly twice as many hours in front of the tube (fifteen hundred hours) as he or she
Premium Honda Accord Advertising Man
Anything” William Lutz informs readers about devices companies use to get people to buy their product. He explains many devices and techniques used in ads or commercials and how each of them work. There are many devices explained but there are 7 devices that are used most frequently. A dramatic claim uses a word and presents a dramatic claim after. Meaningless words are verbs that make it seem as if the product is performing an action. Undefined words leave customers to define words them self’s. Misdirection
Premium Influenza Common cold Debut albums
Promotion Critique Robbie Clark Cosmopolitan is a magazine written by women and focused toward women. Throughout the magazine are advertisements for products that would be most beneficial for women. Anywhere from M.A.C. make-up to Guess clothing is displayed for the interested consumers. Within the June 2008 Cosmopolitan issue is an advertisement for Tacori jewelry. It exhibits a black and white photo of two chess pieces‚ a king and queen. The queen piece‚ standing upright‚ is covered with dazzling
Premium Advertising
company or product to succeed the advertisement must deliver a powerful message which attracts the consumer’s attention (Creativenerds 2010). That is because “advertising can achieve communications object such as informing people about brands‚ it can create awareness and it can move people closer to choosing one brand rather than another.” (Blithe 2009) Humour has become a mainstay of advertising campaigns and has proven to be one of the most effective methods ever devised for selling products and creating
Premium Advertising Comedy Humour
traffic jam? The target market for our ad is and they’re desperate to get on the road to fitness again. Our ad is going to get them there. After extensive market research‚ via specific focus groups‚ we believe our ad is most appropriate for men and women in their early thirties to late forties. All have the same goal-to keep fit and lose weight in a relatively easy‚ non- expensive approach. We tested the ad on a focus group and each responded positively to the ad‚ indicating they would be ready to
Premium Target market Appeal Exercise
appeal to their customers some theses emotions that are used is need to achieve‚ need to affiliate‚ and need to dominate. These are some things that make this ad successful. A description of visual description of this ad that make it appeal to there customers. One is this the product that the Dickies company make is work apparel and in the ad they have two men working together on an old GM engine block this is important because any motor head or mechanic know that an orange engine block is GM’s trademark
Premium Audience Man Audience theory