accountable to that society for their actions. Like ethics‚ agreement on the nature and cope of social responsibility is often difficult to come by‚ given the diversity of values present in different societal‚ business‚ and corporate cultures. There are three concepts of social responsibility which are profit responsibility‚ stakeholder responsibility‚ and societal responsibility. Profit responsibility holds that companies have a simple duty that is to maximize profits for their owners or stockholders. Nonetheless
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MARKETING STRATEGIES FOR ENHANCED CUSTOMER SATISFACTON AT BIGWAYS LIMITED 1.0 Introduction Bigways Limited is a manufacturing and distributing company of a unique pesticide that no other company manufactures in the whole of East Africa and has been operating in Kenya for the last six years. The company’s smallest package size of their products is 5kg‚ and they open for business from Monday to Friday between 9am to 4pm with a one hour lunch break. Additionally‚ the employees of Bigways have been
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Discuss the core concepts of marketing for the travel and tourism sector Marketing in the travel and tourism sector is an important factor in making a travel business successful in terms of market share. Within marketing there a numerous known concepts that piece together the defined definition of marketing‚ these include the customer’s needs‚ wants and demands‚ products and services and value. Core concepts In the process of marketing your business it is important to factor in your customers wants
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Case Study On NIKE Course: Marketing Management (MKT201) Prepared For Mahmud Zubayer Assistant Professor Department of Business Administration East West University [pic] East West University Ques No 1: What have been the key success factors for Nike? Ans: The key success factors for Nike have been as follows: ➢ High quality running shoes designed specially for athletes by athletes. ➢ Commitment
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only makes Canada even greater. Also our government is democratic which gives us the freedom to have our voices heard. Lastly‚ Canada has the most remarkable changes in weather‚ we can easily tell if its summer‚ winter‚ spring or fall. The three characteristics that make Canada extraordinary is the rich multiculturalism in our population‚ our democratic government‚ and our beautiful scenery. Canada is a fantastic country‚ one of the many reasons for that is the way we are so open to accepting other
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customers in Co-op deal’ addresses the marketing concept of targeting highlighted in the ever-changing technological area of the macro-environment. In this article the marketing concept of targeting a segment is present. This major marketing concept involves dividing the marketing mix into segments. These distinct sub groups (target segments) comprise of buyers that react differently to various marketing techniques (Sharp‚ 2013‚ p.221). This particular marketing concept acknowledges that the needs and
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Key Concepts of Creativity and Innovation Worksheet University of Phoenix Sara Garski October 10‚ 2011 Key Concepts of Creativity and Innovation Worksheet |Concept |Application of concept in scenario |Citation of concept |Personal experience in your | |(Identify at least five concepts)| |in reading |organization | | |Best Snacks has been
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CHCCSL504A Apply personality and development theories 1. Freud Key Concepts The mind is made up of three parts: The Id - works on the pleasure principle The ego - works on the reality principle The super-ego – works on the morality principle Stages of Development Oral stage (0-18 months) sucking especially breasts/biting Anal stage (18 months – 3 years) anal pleasure from holding in and letting go Phallic stage (3-4 years) genitalia rubbing/touching Latent stage (5-7 years) sexual
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The film ’The Cube’ directed by Vincenzo Natali‚ explores many of the key and fundamental concepts of Society and Culture. These concepts include society & culture‚ environment & time and power & authority. The characters in the film (Leaven‚ Quentin‚ Worth‚ Holloway and Kazan) experience each of these concepts and they each play a role in the outcome of the film. The concepts of society and cuture both play a major role in the characters interactions and therefore in the films outcome. When the
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five competing concepts by which firms and business are guided in their marketing effort. The first three concepts production‚ product and selling‚ focus all on the product. The last two concepts marketing and societal marketing‚ focus on the customer. However‚ the commonality in all five philosophies is that they all have the same goal which is organizational profit. The choice as to which concept or philosophy to adopt depends on the circumstances of the situation The first concept‚ the production
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