meet the client’s desired outcome and positive life goals. Emphasis is on identifying and reducing symptoms‚ developing a strong therapist-client relationship‚ strengthening interpersonal relationship skills and process each traumatic memory. Key Concepts in Cognitive-Behavioural Therapy (CBT) The cognitive component in the cognitive-behavioural psychotherapies refers to how people think about and create meaning
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5 Marketing Management Concepts There are five concepts under which organizations conduct their marketing activities: the production‚ product‚ selling‚ marketing‚ and societal marketing. The production concepts holds that consumers will favor products that are available and highly affordable. In this sense‚ management should focus on improving production and distribution efficiency. For example‚ Henry Ford’s whole philosophy was to perfect the production of the Model T so that its cost could
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There are many keys principles of relationship marketing. Firstly‚ company need to identify their potential customers before setting up a business. The company needs to find out what types of customer that their business target for. The business will only grow bigger if they understand the customers’ needs and wants. Besides‚ the company may use some promotional strategies in order to meet their appropriate customer and even prospects. For example‚ Toy ‘r’ us is a company that selling various kind
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Explain the marketing concept and its importance to an organization making particular reference to developing relationships with customers. Explain the r/shp concept and its importance to orgns as opposed earlier marketing concepts. Use relevant examples from the Kenya orgns to illustrate your answer. Marketing consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation‚ distribution‚ promotion
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The Three Key Roles of a Sports Agent I love sports! But‚ I left my athletic career behind in high school. Yet‚ I still want a career in the sports industry. Is there a way for this to happen? Trust me‚ sports careers are not just for those professional athletes. You can score‚ too‚ in the world of sports even if you’ve left the life of daily workouts and intense competition behind you. In today’s world where athletes are role models‚ product spokespeople‚ involved with numerous charities and
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Marketing may be defined as a societal process by which individual and groups obtain what they need and want through creating‚ offering and freely exchanging products and services of value with others. There are four competing concepts under which organizations conduct marketing activities. They are: 1] Production concept: this concept holds that consumers will prefer products that are widely available and inexpensive. For example‚ • Companies involved in the manufacture of candies like
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George H. Mead Key Concepts Throughout the year we have examined the ways in which society controls‚ constrains‚ and influences us as individuals. Society impacts us this way by creating a system in which rules‚ laws‚ or norms shape the individual. We have seen how these rules made can effectively control the individual‚ and in turn create more individuals that fit society’s standards. By doing this society must be manipulating individual’s behavior. George Herbert Mead was the leading sociologist
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CONSUMER BEHAVIOR MARKETING CONCEPT FOR ENVIRONMENTAL WELFARE From a long time ago‚ manufacturers are competing with each other to provide a product that can fulfill the needs of consumers. One type of product can be produced by various manufacturers. With so many manufacturers who produce things that can fulfill the needs of consumers‚ other producers with low marketability will automatically be eliminated from the marketplace because it is not chosen by the consumer. One of the ways to attract
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Production Concept in Marketing Management Every company may have different outset and way of thinking towards production of their product. Some may think that if a product is manufactured in bulk‚ it may be made available at number of places and would in turn help the sales to high. Such companies concentrate on mass production and distribution to multiple points. Such products are available at cheap rates to consumer. On the other hand many companies would think that manufacturing less but
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The five marketing management philosophies are production concept‚ product concept‚ selling concept‚ marketing concept and societal concept. In Apple Company‚ they have applied marketing concept into their business. As we set to know‚ the marketing concept means determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors do. The marketing concept used by the Apple company divided into 3 categories which are customer
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