Outline the concept of the augmented product. Apply and evaluate the concept to a brand of your choice. The concept of the augmented product tries to show how the overall view of the product and brand by fragmenting it into separate dimensions. Corey (1975) describes it as “the product is the total package of benefits that the customer receives when he buys.” There are 3 dimensions; core‚ tangible and intangible. Through these dimensions the product can be differentiated from competitors and
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------------------------------------------------- Product management From Wikipedia‚ the free encyclopedia Marketing | Key concepts | Product • Pricing Distribution • Service • Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance | Promotional content | Advertising • Branding • Underwriting Direct marketing • Personal Sales Product placement • Publicity Sales promotion • Sex
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marketers‚ feel that the image of a particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product. Take a position and justify: Whether channel images do not really affect the brand images of the products they sell versus channel images must be consistent with the brand image
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Case 7-4 Aloha Products Question 1: Evaluate the current control systems for the manufacturing‚ marketing‚ and purchasing departments of Aloha Products From the case we can see that Aloha products has a centralized control system. What this means is that the main office or headquarters handled the purchasing‚ marketing and sales activities of each of the three plants. The problem with this was that the individual plant managers had no control over any of the major activities in their respective
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Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8
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2012 Topic: Product costing Ningbo lecturer: Ms. Huang HuiQin – E: huanghuiqin@nbu.edu.cn – P: 86-574-87600960 Student: Lê Uyên Phương (Phoebe) – E: leuyenphuongvn@yahoo.com – P: 86-15 757 829 310 Student ID: 1211125031 NBU Intake 12‚ 2012 Required: Examine the literature to identify the different perspectives on how a product’s cost may be formulated. Assess the strengths and weaknesses of the various approaches to product costing that have been
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scenario: product trial versus product advertising. The specific contributions of attitude strength and typw of behavior are examined‚ and results show that when ottitudes are based on trial they predict purchase very well. When attitudes are based on advertising‚ however‚ attitude-behavior consistency is significantly reduced. Implications for when attitude models should be applied in marketing research and practice are discussed. Attitude-Behavior Consistency: The Impact of Product Trial Versus
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Executive summary Contents: 1. Introduction 2.0 Current design 2.1 Product Description 2.2 Applications 2.3 Value analysis 2.4 Product life cycle 2.5 Manufacturing method and materials 3.1 Re- Design 3.2 Value analysis 3.3 Design for manufacture 3.4 Design for assembly 3.5 Design for Dis-assembly 3.6 Design for sustainability 4.1 Conclusion References Appendix Executive Summary A blinder is a smooth maker which provides various services. It has different kind of
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Choose a consumer product or service that is on the market today‚ but is declining in appeal to consumers. This product should be marked for “obsolesces”. Discuss this product or service in terms of its current target demographics using U.S. Census Data. The product I choose to discuss is desktop computers‚ also known as personal computers. A desktop computer is intended for regular individual use at a single location. Desktop computers have been around since 1977. “Derived from the development
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Media/Entertainment furniture Home sales expected to grow 30% in 2005‚ from $260 million Want to leverage manufacturing expertise and production capacity into household furniture Goal: To provide a complete family of household furniture products in the mid- to upper-price points. PAUL LOGAN • • • • Furniture Division revenues $990 million in in 2004 Number 1-2 in market share and brand recognition Well established sales force; strong ties to leading distribution channels;
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